MEDIA RELEASE EMBARGOED UNTIL 7AM 8 AUGUST
GULL REGULAR PLUS
NEXT GENERATION BIOFUEL FOR KIWI DRIVERS
Regular petrol, better for the environment, better price
Auckland, 8 August 2008 - Gull New Zealand announced today the launch of Gull Regular Plus, a new 91 octane biofuel with
10 per cent ethanol content.
Gull Regular Plus, the next generation in petrol, extends Gull’s biofuel range beyond the very successful Gull Force 10,
while saving the motorist money and saving the environment.
Gull Regular Plus is a sustainable 91 octane biofuel which contains bioethanol sourced from whey, a natural by-product
of the New Zealand dairy industry.
Dave Bodger General Manager of Gull New Zealand says Gull Regular Plus will be of immediate benefit to the average Kiwi
family.
“Kiwi Motorists have been telling us they want the sustainable biofuel alternative in a regular grade petrol and they
want to save money on fuel; that’s why we have put Gull Regular Plus into the market. With the bioethanol made here in
New Zealand from sustainable sources and Gull always looking to maintain a competitive edge on prices we believe we have
a great new product and are very excited. ” Gull Regular Plus will launch with an opening discount of 5 cents per litre
from effective Friday and lasting right through the weekend. From Monday Gull aims to price Regular Plus 2 cents per
litre under the standard pricing for Gull’s Regular 91 gasoline.
“People are used to saving money at Gull and Gull Regular Plus will enable motorists to save even more,” says Bodger.
Liz Yeaman of the Energy Efficiency and Conservation Authority (EECA) says that the introduction of Gull Regular Plus is
a major step forward, providing more biofuels options to the majority of Kiwis.
“Once again, Gull has shown leadership by providing motorists with a new choice of fuel that is better for the
environment. Using Gull’s sustainable biofuel blends is one way New Zealand drivers can reduce their personal carbon
footprint. Biofuels have been proven to be safe and reliable around the world, and now it is a great time to adopt them
here."
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Gull Regular Plus will be available from 10am today at Gull’s station on Albany Highway. Later in August Gull Regular
Plus will be available from the Kingsland and Rosebank Rd Stations.
ENDS
About Gull
Gull Petroleum was founded in 1976 with a single service station by a group of business people in Western Australia who
saw the potential for an independent supplier. Rationalisation by the major oil companies at the time offered Gull the
opportunity of obtaining sites considered unviable by the multi-nationals. Adherence to a philosophy of low cost
management, prudent investment decisions and a carefully planned marketing strategy enabled Gull to increase its number
of outlets to thirty-five by 1984, when ownership of the company was consolidated with the Rae family. Without much
fanfare, Gull has expanded its network over 100 service stations. It has become a serious player, offering a real choice
for motorists in an extremely competitive market. The company remains today a fully family owned operation The Gull
Group of Companies has grown from a small business to a modern, dynamic organisation of significance in the Australian
and New Zealand petroleum industries.
Furthermore, through Gull’s aggressive marketing approach, a planned increase in market share will herald the
strengthening of the Gull name in Australia and New Zealand.
Gull in New Zealand
Gull started operations in New Zealand with the building of a state of the art terminal in Mount Maunganui in 1998.
Tanks were relocated from Marsden Point by barge, a feat the opposition said was “impossible”. Gull made the first
retail sales of petrol in 1999 and has grown the network to 32 branded sites. Gull was the first company to introduce
low sulphur diesel to the New Zealand market bringing environmental benefits well ahead of the opposition. In August
2007 Gull again set new environmental benchmarks for the industry with the first retail sale of Gull Force 10, New
Zealand’s first biofuel, 10% ethanol mixed with premium gasoline giving higher octane and cleaner performance. Gull is
the only independent oil company operating in New Zealand and is credited with keeping the fuel market competitive and
giving savings to the Kiwi motorist. .
For more information please visit www.gullpetroleum.com.au