MEDIA RELEASE
7 August 2008
Survey reveals Kiwis’ confidence with cooking eggs
Cooking eggs is a dying art among young people according to the results of a new survey released today by leading New
Zealand egg producer, Farmer Brown.
A recent online Colmar Brunton poll asked nearly 1000 people how confident they were boiling, scrambling, poaching eggs
and making an omelette. The poll, commissioned by Farmer Brown, found while Kiwis enjoy having a crack at cooking eggs,
many young people lack the confidence or had never tried simple egg cookery techniques.
Boiling an egg is considered the most basic method of cooking an egg. Yet, one in 12 people under the age of 30 reported
they had never attempted or lacked the confidence to pop an egg into a pot of water and boil it to their liking.
Farmer Brown marketing manager Bernadette de Bono says this research comes as no surprise. “These latest results back up
other surveys we have done that show people are unsure about basic egg cookery. Every New Zealander should know how to
do something as basic as boil an egg. It’s a basic life skill that opens up access to quick, healthy and delicious
meals.
“If we can build people’s confidence with basic egg cookery techniques, they’ll be more inclined to try more adventurous
egg dishes,” she says. Armed with these latest results, Farmer Brown is on a mission to get NZ cooking with eggs. The
company is launching a campaign called “Give It A Crack” and is including a clever eggtimer device in special
promotional packs of its eggs.
Cooking perfectly boiled eggs to your liking has never been so easy with the addition of this quirky egg-shaped timer to
the pot. It is clever enough to automatically sense the number of eggs and amount of water and changes colour to
indicate when an egg is soft, medium or hard boiled. “We want to teach every New Zealander, no matter how old they are,
how to boil an egg just the way they like it,” says de Bono. “The Farmer Brown Eggtimer is the perfect tool for parents
to teach their children how to boil an egg.”
Boiling an egg wasn’t the only technique young Kiwis struggled with. The research also found at least one in 10 people
aged under 30 had never tried to poach an egg or make an omelette. Conversely, the majority of those over 50 were
confident at poaching eggs (90%) and making omelettes (78%).
Unsurprisingly, more advanced techniques like scrambling an egg was beyond young people, with 15% of those aged under 30
never trying or lacking the confidence to turn eggs into soft clouds of creamy scrambles. This was compared to 9% of
people overall who reported never trying or lacking the confidence to make scrambled eggs.
Farmer Brown’s research also found consumers’ demand for wholesome, natural foods is on the rise. “We’ve found there has
been a swing from heavily processed foods back to simple basic food that’s quick and easy to prepare,” de Bono says.
“Eggs fall into this category as they are a highly nutritious food that can be turned into healthy, cost-effective meals
relatively easily,” she says.
Despite the fact young New Zealanders are not cooking eggs, we are among some of the biggest consumers of eggs in the
world. Latest figures from the Egg Producers Federation of New Zealand show per capita we consume 218 eggs. Other big
egg eaters are Czech Republic, China, Denmark, France and Mexico.
Egg lovers should look out for limited edition promotional packs of Farmer Brown Eggs, from August 11. These promotional
packs contain 17 size 6 eggs and one Farmer Brown Eggtimer and will be on sale whilst stocks last.
ENDS