For Immediate Release
4 August 2008
Best Western Positions to Lead the Industry in Customer Care
Best Western’s Annual National Convention kicked off yesterday with the launch of I Care – the new program designed to
revolutionise customer service in Best Western hotels.
“This program is about putting the Best Western company vision into practice in all Best Western properties day to day,”
says Robert Anderson, Executive Director for Best Western Australasia. “That vision is: to lead the industry in superior
customer care.”
Statistically, across all hotels, 68 percent of guests who don’t return cite staff attitude as their reason for leaving.
“The I Care program addresses this situation in Best Western hotels by empowering our staff to resolve problems quickly
and give every Best Western guest a spectacular experience,” Anderson says.
Yesterday the I Care program was presented to 66 Best Western property owners from Australia and New Zealand at the
Annual National Convention. Following this, I Care will be taught to more than 200 Best Western properties throughout
Australia and New Zealand by a dedicated team of trainers.
“This is an exciting time for Best Western,” Anderson says. “While I Care is rolling out, Best Western staff are working
tirelessly to re-establish Best Western hotels as those that provide the best customer service in the industry.”
ABOUT BEST WESTERN AUSTRALASIA
Best Western Australasia is part of The World's Largest Hotel Chain®, which provides marketing, reservations and
operational support to more than 4,000* independently owned and operated member hotels in 80 countries and territories
worldwide. Best Western's diverse property portfolio, its greatest strength, stems from a business model allowing
property owners to retain independent owning and operation, giving them maximum flexibility with the benefits of
market-leading support. For additional information or, to make a reservation, please visit www.bestwestern.com.au or
www.bestwestern.co.nz
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