Media Release
“Seize the day” advises Harcourts New Zealand CEO
22 July 2008 – In the current real estate market both buyers and sellers can and are achieving success, Harcourts New
Zealand CEO Bryan Thomson says, advising people to “seize the day” in the absence of certainty about the duration of
current trends.
“While we can all make predictions based on history, experience or gut feel these are educated guesses at best,” Mr
Thomson says in the latest issue of Harcourts MarketWatch newsletter. “So, our advice in the current market is that if
you want or need to buy or sell now then go ahead. Don’t forget that if you sell and buy on the same market your buying
power remains protected, so “carpe diem”, seize the day - just make sure you do your homework first as acting from an
informed position will help ensure you succeed.”
Mr Thomson says that in the current market both “canny sellers” and “savvy buyers” can and are achieving success.
“At present we are finding canny sellers with realistic price expectations can and are achieving success by taking
advantage of the relative lack of new property coming forward for sale in winter – getting in prior to the increase in
competition a flush of new listings in spring traditionally brings,” he says.
“Utilising aggressive profile marketing to generate interest in the critical first three weeks on the market is proving
to be a key to success.”
Mr Thomson says savvy buyers meanwhile know now is the time to act “while others wait and hope for better opportunities
later on”.
“In the current market smart buyers can and are maximising their success by ensuring they are in the position to make
strong cash offers, which are the most appealing to sellers. They are also studying the market to allow strong
negotiation without the risk of alienating the seller through making foolish, unrealistically low offers.”
ends