Media Release, May 30, 2008
Taste Magazine Outperforms The Market
ACP Magazines’ newest title Taste continues to deliver strong readership growth with a spectacular 26.2% increase in readership in the latest Nielsen
Readership Survey results*.
• Taste outperformed the market, reporting an increase of 26.2% compared to the same period last year.
• Taste also showed the strongest growth of all New Zealand magazines over the last period with a 14.9% increase in readership.
• Taste now reaches 154,000 food lovers each issue.
• Taste has gone from strength to strength since its launch, having increased its readership compared to the previous period in
4 out of 5 readership releases.
The Food & Entertaining category performed well in the past year, growing 6.4% overall.
“Taste is increasingly a must-read for New Zealand foodies seeking low-effort recipes that deliver a great result,” said Debra
Millar, ACP Magazines’ Group Publisher. “It has been a success since day one and continues to go from strength to
strength."
ENDS
Sources: Nielsen National Readership Survey April 2007–March 2008 Period on Period comparisons are made with the
previous Nielsen National Readership Survey release for Jan-Dec 2007. Year on Year comparisons are made with the Nielsen
National Readership Survey April 2006-March 2007.