www.acpmagazines.co.nz
Media Release, May 30, 2008
ACP MAGAZINES REPORTS STRONG RESULTS
Next delivers highest readership increase of mass women’s monthlies
Taste records impressive growth of 26.2% to 154,000 readers
North & South now most read Current Affairs & Business magazine
Woman’s Day closes gap on NZ Women’s Weekly
ACP Magazines has delivered another strong performance in a healthy market according to the latest Nielsen Readership
Survey figures* released today.
The market has increased year on year by 0.4%, with a period on period increase of 3.1%.
The figures show why ACP Magazines dominates the market: in one year its consumer magazine portfolio reaches 91% of all
New Zealand women and 62% of all men.
ACP Magazines is market leader in the following categories:
• Women’s Weeklies
• Mass Women’s
• Young Women’s
• Current Affairs & Business
• Fashion
• Parenting
• Men’s Lifestyle
ACP Magazines is clearly the No. 1 publisher for reaching women: the combined readership of its consumer titles is 1.2
million women, or two thirds of all New Zealand women.
ACP Magazines also publishes the most read weekly and monthly newsstand magazines by women: Woman’s Day and The Australian Women’s Weekly.
“We are delighted with the performance of our titles in the latest readership survey,” said ACP Magazines Group
Publisher Debra Millar. “Our mass women’s titles continue to assert their market dominance, while our newest title Taste continues to post strong readership gains."
Key ACP Magazines readership highlights:
• Woman’s Day (845,000) is the most read weekly magazine by women and The Australian Women’s Weekly (622,000) is the most read monthly newsstand magazine by women in New Zealand.
• Taste recorded impressive growth of 26.2% to 154,000 readers, and is the fastest growing New Zealand magazine
period-on-period.
• Fashion Quarterly continues its dominance of the fashion category with 192,000 fashion followers reading an average issue.
• Next increased its readership by 2.2% and now reaches 372,000 readers with every issue.
• Woman’s Day (845,000) has closed the gap on NZ Woman’s Weekly, now a mere 37,000 readers behind, compared to the same period last
year.
• North & South increased 5.7% to 299,000 and is now the most read Current Affairs and Business magazine in New Zealand.
• Metro (140,000) reported strong growth compared to the last period with a 10.2% jump in readership.
Ends
Sources: Nielsen National Readership Survey April 2007–March 2008 Period on Period comparisons are made with the
previous Nielsen National Readership Survey release for Jan-Dec 2007. Year on Year comparisons are made with the Nielsen
National Readership Survey April 2006-March 2007.