Australians highly satisfied with New Zealand visit
Data just released by the Ministry of Tourism shows very high levels of satisfaction amongst Australian visitors to New
Zealand’s regions.
“The Regional Visitor Monitor (RVM) shows that our Australian visitors are amongst our happiest customers,” said Bruce
Bassett, Ministry of Tourism Research Manager. Australians gave an average overall satisfaction rating of 8.3 (out of
ten), higher than the benchmark for other international travellers of 8.1. Scores of “excellent” were provided by
three-quarters of all respondents for the categories of ‘scenery’, ‘friendly/welcoming people’ and ‘a safe and secure
place to visit’.
The research also highlighted that the expectations of the Australian visitors were being exceeded, with a clear
picture emerging of their satisfaction levels being higher than the expectations they had for the regions they visited
(refer Supplementary Data Sheet). Mr Bassett said that it was great to know that expectations of Australian visitors
were being exceeded in key areas, particularly given the importance of the Australian market as the source of nearly 40%
of New Zealand’s international visitor arrivals.
“It’s encouraging to know that we are doing things right in providing a great experience to our Australian visitors so
they return home happy and singing New Zealand’s praises to their friends and relatives.” The RVM is a partnership
between the Ministry of Tourism, Tourism New Zealand and the Regional Tourism Organisations for Auckland, Rotorua,
Wellington, Canterbury, Queenstown and Dunedin. The results reflect findings that are representative of the
participating regions only.
The RVM National Benchmark Report is available from www.tourismresearch.govt.nz.
ENDS