News release
28 April 2008
Trelise Cooper Introduces Pink As The New Green
Iconic fashion designer, Trelise Cooper, has joined forces with Progressive Enterprises to launch New Zealand’s first
designer eco bag.
Available in Foodtown and Woolworths stores nationwide as of today, priced $4.95, the limited edition designer bag is
part of Progressive’s ongoing initiative to promote eco bag usage and reduce the number of plastic bags used.
Peter Smith, Managing Director of Progressive Enterprises commented, “Shoppers often forget their eco bags when going to
the shops. Trelise’s eye-catching bag is designed to encourage people to remember their eco bags when they go grocery
shopping.
The Trelise bag is a colourful yet practical alternative to the traditional green eco bags currently available in
Progressive stores allowing shoppers to be stylish and green at the same time”.
Since Progressive launched their re-usable eco bags in December 2003, nearly 1.5 million eco bags have been sold and
over the last 12 months alone, plastic bag usage has been reduced by nearly 29 million.
Trelise Cooper commented, “We all have a role to play in protecting our environment. If we use and re-use our eco bags,
we can help reduce the number of plastic bags used.
I hope that people will find joy in knowing that each time they use this bag they are doing their bit to help. Together
we can make a difference”.
ENDS
Editor’s Notes:
* Progressive Enterprises Limited is part of Woolworths Limited www.progressive.co.nz www.woolworthslimited.com.au
* Progressive Enterprises is committed to reducing the number of plastic bags used by 20% by 2009, in line with the goal
of the New Zealand Packaging Accord.