INDEPENDENT NEWS

Good to Go!

Published: Mon 21 Apr 2008 05:03 PM
goodwater.org.nz
Good to Go!
The Good Water Project is coming directly to your home and office! This direct to home and office service is launching online from April. This will ensure that every New Zealander has the opportunity to be a part of The Good Water Project and support this New Zealand sustainability initiative and fundraiser for the Sir Peter Blake Trust.
“We wanted to give the best possible value to our loyal advocates,” said Grant Hall, CEO of The Good Water Company. “Many people have heard about The Good Water Project but have been unable to find this new bio-bottle at their local stores. Rather than making them wait for stores to list the product, we are going to deliver directly to the market at wholesale rates.”
This new bottled water product was launched over summer and has found favour with a growing and discerning market of people interested in sustainable products. The bottle is made from high starch vegetables and the spring water is certified bio-gro organic sourced at the Kauri Spring in Kaiwaka, Northland.
The market for ethical products is predicted to grow significantly this year as more and more consumers look for goods that are environmentally sensitive and community focused. Buying ‘good’ water online means people can save money, time and the planet whilst also contributing to the Sir Peter Blake Trust who is using funds raised to help educate young Kiwis about the environment.
“We also intend to offer a recycle collection service so that people who are on regular deliveries can get this new plant-based bottle recycled. This would be a first for any water bottle in New Zealand,” said Mr. Hall. Currently all other plastic bottles put out for collection are bailed up and exported to Asia.
The Good Water Project was set up to achieve two important goals. Firstly to produce a sustainable bottle made from renewable resources. These types of bio-polymers offer great hope as an alternative to traditional packaging made from oil.
The second goal was to recycle the material in New Zealand. This new recycling service will initially be available in Auckland only, but the company has plans to roll out this recycling initiative nationwide eventually.
ENDS

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