Life Pharmacy charges new marketing head with transforming store performance
Life Pharmacy Limited (NZX:LPL) today announced the appointment of Sam Shosanya to the position of General Manager,
Marketing, with overall responsibility for all marketing functions. His appointment is a key one in a leadership team
appointed by Life Pharmacy’s new Chief Executive Officer, Philip Ingham.
Reporting to Sam is a seven person strong team with individual responsibilities for over-the-counter, beauty and
fragrance, general merchandise and Tony Ferguson weight management categories, customer relationship management and
merchandising.
Originally from the United Kingdom, Sam is an experienced senior executive with qualifications in Accountancy (FCAA),
Law (LLB Hons) and IT. He has extensive expertise in category management for large, world class retailers including UK
retail giant, Sainsbury’s, for whom he has lead and managed projects that have delivered significant business change.
Sam joins Life Pharmacy Limited from The Warehouse where he spent the last two years as Merchandise Manager, Grocery.
Before that he held several senior management positions with Sainsbury’s Supermarkets Limited, between 1997 and 2005.
Prior to that he worked for seven years in management and, initially, accounting roles for one of the UK’s leading DIY
and home enhancement retailers, HomeBase Ltd.
Commenting on Sam’s appointment, CEO Philip Ingham, said: “Sam’s role is a pivotal one in effecting the transformation
of Life Pharmacy. He has been charged with improving the attractiveness of our overall offering to consumers and
securing a leadership position within the pharmacy industry. From that position his mandate is to provide the marketing
direction and impetus that will see pharmacy, in general, becoming a more potent force within the greater New Zealand
retail sector.
“He has the experience and leadership skills which, coupled with his proven track record in managing growth, will enable
us to anticipate and meet consumers’ changing needs in a highly personalised retail environment where the key
differentiator for our business is the ability to provide consumers with the type of advice that only pharmacists are
qualified to provide.”
ENDS