MEDIA RELEASE
Tuesday 26 February 2008
Advertising Revenue over 2.3 billion dollars in 2007
The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.335
billion dollars for the 12 months ended 31 December 2007. This is an increase of 111 million dollars (5%) on the 2006
total of 2.224 billion.
“This is a new high in advertising revenue turnover” said Hilary Souter, executive director of the ASA. This year’s data
also includes for the first time a more comprehensive measurement of the interactive media.
The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed
mail and interactive media.
The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the
advertising industry.
The members of the ASA are:
Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising
Bureau, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New
Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand
Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising
Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).
(The full summary table and explanatory notes are attached and also available at www.asa.co.nz)
ENDS
Attachment: media_turnover_2007_final.pdf