Nielsen//NetRatings - Top Sites January 2008 - Real Estate Category
Please find attached a website ranking of the top ten channels in Nielsen//NetRatings’Market Intelligence Real Estate
category for all visitors' unique browsers (from New Zealand and overseas) for January 2008.
trademe.co.nz/property still dominates the Real Estate category over the holiday period, but there has been strong
growth in traffic for all the top ten channels compared to our last released measurement period for this category in
June 2007. realestate.co.nz and allrealestate.co.nz remain in 2nd and 3rd place respectively.
These rankings can be customised to the needs of your publications and articles. Additional information outlining data
on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for
incorporation into articles.
In regards to the Real Estate market and the ever increasing use of the online medium as a means for buying and selling
properties, Nielsen Online is now requesting subscriptions for the upcoming third annual Real Estate Report:
2008 Nielsen Online Annual Real Estate Report
“With the roll out of 2008 and plenty happening in the online real estate scene it is time for us to roll out the Third
Annual Real Estate Market Report. This report has proved to be successful in helping real estate site publishers gain an
insight into what buyers and sellers want out of a website and with the landscape ever-changing online perceptions can
change quickly. It has helped marketing professionals understand the brand perception and provides a clearer
understanding of how the internet is used with other media when looking to buy and sell properties.
The 2008 report gathers data from real estate website users and will identify trends over the past 3 years providing
expert commentary and analysis, and unlocking valuable insights to help you gain a competitive advantage. The report
also includes a confidential site satisfaction survey to help you understand user’s true perception of your website and
establish their needs.”
If you have any questions regarding this week’s ranking or the 2008 Nielsen Online Annual Real Estate Report, I can be
contacted as detailed below.
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ENDS