4 December 2007
Has Your Company Got The Bottle This Christmas?
Yes it's that time of the year when companies all over the country have to think of a decent gift for the other
companies that keep them from going bankrupt. The gift can't be lame or even have the company logo stamped on it as the
"gift of advertising" is never a winner.
So instead, we’re suggesting that smart companies gift something with our company name stamped on it – a bottle of 42
BELOW vodka!
42 BELOW managing director Paul Dibbayawan says: “Nothing says Merry Christmas and thanks for your business worse than a
desk calendar featuring photographs of your staff and offices! We should know, we receive enough of them. Save the
recycling this year and give them the gift they really want – a decent bottle to raise the standard of booze at the
office party.
“Although it’s not guaranteed, buy them a bottle of 42 BELOW and your customers will love you forever,” the boss of the
super premium spirit maker says. “But remember to remind them to drink responsibly this festive season – you need the
business in 2008.”
PS. If you do have a heap of self branded pens or umbrellas knocking around then feel free to send us some. We have lots
of pen and umbrella thieves here and can't get enough of them.
About 42 BELOW
42 BELOW vodka was launched in 1998 in the premium vodka segment and has shown strong volume growth in the last few
years. The brand, known for its innovative, mischievous and entrepreneurial style, has earned a strong reputation for
authentic New Zealand purity, quality and exceptional taste.
This is reflected in the winning of numerous prestigious international awards including gold medals (for the fourth year
running) at the 45th World Selection of Spirits and Liqueurs 2007 Barcelona, the San Francisco Spirits Awards and the
International Wines & Spirits competition UK. 42 BELOW vodka is currently distributed in more than 25 countries.
The 42 BELOW brands include 42 BELOW Vodka, including four flavoured vodkas - Manuka Honey, Kiwifruit, Feijoa and
Passionfruit – and the newly developed products of SOUTH Gin, STIL Vodka, SEVEN TIKI White Rum, TAHITI DARK Rum and 420
spring water.
ENJOY 42 BELOW RESPONSIBLY
ENDS