Emirates Invests Over US$600 Million In Inflight Product
Close on the heels of placing the airline world’s largest-ever order – 93 firm and 50 optional aircraft at an investment
of US$ 35 billion – Emirates Airline is investing another US$ 600-plus million in inflight products and services,
reinforcing its dedication to providing ‘best in air’ travel experiences.
On the second day of the Dubai Airshow 2007, Emirates entered into long-term agreements with B/E Aerospace, Panasonic
Avionics Corporation, and JAMCO Corporation, in a move indicative of its commitment to continuous product enhancements
through innovation and cutting-edge technologies.
The contracts for top-of-the-range, custom-built cabin interior products and next generation inflight entertainment and
communication systems were signed by HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates
Airline & Group, and are applicable to the airline’s new aircraft purchases as well as retrofits to its existing fleet.
Sheikh Ahmed said: “Yesterday we placed orders for the latest and most modern passenger jets and today we have signed
three back-to-back onboard product agreements, clearly signalling our resolve to provide passengers with a world-class
product. In the fiercely-contested premium air travel segment, seat comfort and inflight entertainment are the key
differentiators, and we intend to stay ahead of the game with our ground-breaking entertainment system, ice, and the
corporate jet quality of our premium classes.”
B/E Aerospace
In a deal worth US$ 120 million, Emirates has selected B/E Aerospace, the world’s leading manufacturer of aircraft cabin
interior products, to retrofit its existing Boeing 777-300ER fleet and equip its new B777 aircraft with the airline’s
signature First Class private suites and lie-flat Business Class seats. In addition, the contract includes First Class
private suites installation for the airline’s new Airbus A380 aircraft purchases. It does not cover optional aircraft.
Emirates’ First Class private suites have set the benchmark for truly luxurious travel since they were first introduced
by the airline in 2003. Amongst the suite’s key features are: a fully-flat bed with in-seat massage, dine-on-demand room
service, in-suite personal mini bar, and sliding doors for the ultimate in privacy. The suites also offer extended floor
space, stowage room for hand baggage and a personal wardrobe.
Emirates Business Class boasts multi-zone massage seats that recline to a 78in long lie-flat bed, providing ample room
for taller passengers. The seats ensure maximum personal space with high privacy dividers.
Panasonic Avionics Corporation (PAC)
Emirates has also inked a massive US$ 500 million deal with PAC for the eX2 inflight digital entertainment system, which
includes interactive audio, video, games, communication and connectivity support, for the airline’s existing fleet and
new aircraft purchases.
Panasonic’s eX2 system powers Emirates’ signature ice (information, communication, entertainment) system which offers an
unparalleled programming choice - over 600 channels of on-demand entertainment – together with seatback sms and email
services, and live text news updates throughout the flight. Emirates ’ice’ system has recently won many industry awards
clearly positioning it as the leading inflight entertainment product in the world, with considerably more entertainment
choice than any other carrier.
At present almost 60 percent of Emirates’ fleet is ‘ice’ equipped, and by December 2008 the airline would have increased
the system’s presence to cover about 70 percent of its fleet.
JAMCO Corporation
Emirates has selected Jamco America, a subsidiary of JAMCO Corporation, the industry’s pre-eminent aircraft interior
monument supplier and leader in lavatories and galleys throughout the world, to design and modify the cabin interiors of
33 of its B777-300ER and B777-200 aircraft.
The Jamco Group will manufacture structural components, electrical harnesses, closets, class dividers, and lavatory
units for this extensive programme.
Engineering design is to start immediately with the first aircraft to be certified in September 2008
*Emirates operates four services a day from New Zealand to Dubai and beyond, via Australia.
ENDS