PAYMARK EFTPOS
Christmas Electronic Transaction Report
27 December 2006
Boxing Day Sales Provide Boost For Retailers Electronic and online transaction statistics
Boxing Day is well and truly a part of New Zealand retail culture, according to electronic transaction network provider
Paymark.
Only a day after the final rush of pre-Christmas shopping New Zealanders returned to the malls to take advantage of the
now-traditional Boxing Day sales. Transaction volumes were up 12 percent on the same day in 2005, with over 1.2 million
transactions worth $68 million. Transaction volumes reached a peak of 54 transactions per second - a long way off the
99.5 per second seen in the lead up to Christmas.
Simon Tong, Chief Executive Officer, Paymark, said retailers should be happy with the volume of transactions taking
place over the festive season.
“Trading on Boxing Day did not reach the peaks we saw during the Thursday to Saturday prior to Christmas. However,
electronic transactions on Boxing Day were ahead of the average increase for the month of December, which has been
around seven percent, showing it was a strong day for retailers.
“Overall electronic transaction volumes are up on last year and at all time record highs in terms of transactions per
second, hour and day. People are relying on debit and credit cards and online purchases more and more.”
The Paymark network accounts for around 80 percent of all electronic transactions (debit, credit, online) in New
Zealand.
ENDS