The Internet Bureau unchanged by emitch acquisition
AUCKLAND, 20 DECEMBER 2006: The Internet Bureau will remain unchanged as New Zealand’s pre-eminent online planning and
buying agency following parent company emitch’s announcement to acquire Mitchell & Partners.
Emitch CEO Lee Stephens said that, while the acquisition will create Australia’s largest listed communications company,
the independent service provided by The Internet Bureau to agencies in New Zealand will be business as usual.
“The Internet Bureau plays a strong role in the development of online advertising in New Zealand,” Mr Stephens said.
“It is a fantastic model that works very well for agencies and their clients in New Zealand, and we remain committed to
servicing all agencies in New Zealand on an equitable basis.”
Founder and General Manager of The Internet Bureau, John Schofield, reaffirmed the company’s commitment to remaining an
agency-only service. He pointed to significant investment during 2006 in the extensive tools and services already
offered by The Internet Bureau, offered exclusively to agencies in New Zealand.
“The Internet Bureau was founded in 2000 with a commitment to New Zealand agencies that we were there purely to help
them with their online advertising. That commitment remains today,” Mr Schofield said.
“We offer the highest possible quality of service to all agencies equally, and will continue to do so after the
acquisition of Mitchell & Partners by emitch.”
During 2006, The Internet Bureau has continued to invest in its full suite of reporting and ad serving tools, including
sophisticated ad traffickers for rich media and a search engine marketing specialist. The Internet Bureau’s planning
resource offers all New Zealand and international sites, and a greater combined online planning experience than any
other New Zealand Internet media company.