4 December 2006
Helios Power – making the day a little better…
Today BP New Zealand has launched a fresh new marketing campaign entitled ‘Helios Power’.
New Zealand is the first BP market to launch the campaign, which is part of a new global initiative. The key message of
the campaign is BP’s aspiration to “make the day a little better”.
Managing Director Peter Griffiths said “we are very excited to be the first BP market to launch this campaign. The style
of the campaign is a fresh new approach for BP.”
“It’s about doing the basics well. We are striving to make the customer experience at BP a little better through things
such as customer service and store cleanliness. We recognise that these things can make a big difference to our
customers” he said.
The campaign is supported by television, radio, billboards and in store advertising. In addition there will be a number
of Helios Power in store promotions.