News Release 27 November 2006
OgilvyOne Worldwide offers its clients ‘The Power to Know’
Leading international marketing agency deploys SAS Business Intelligence to provide clients with superior direct
marketing capabilities
SAS, the leader in business intelligence, has announced that the New Zealand arm of OgilvyOne Worldwide will offer its
clients the benefits of the SAS Marketing Automation suite to more effectively drive their direct marketing campaigns.
SAS was selected as being the only supplier capable of providing the depth and breadth of data management, analytics,
campaign management and reporting required by OgilvyOne Worldwide.
The agency will apply SAS analytical software to its clients’ own databases to conceive and manage optimum direct
marketing campaigns for them, and provide automated outcome analysis reports.
This groundbreaking new service will bring business intelligence to the marketing initiatives of retailers and others,
for better targeted direct marketing campaigns. OgilvyOne Worldwide’s users of the service will not, themselves, need to
acquire any in-house business intelligence skills. OgilvyOne itself is now fully self-sufficient in the use of the SAS
solution, which was implemented in only two months.
Mikael Aldridge, the executive director of OgilvyOne Worldwide, claimed this is the first direct marketing agency in New
Zealand to provide the full SAS service. He said, “Irrespective of their size, we can now cost-effectively offer our
clients the same advanced business intelligence capabilities that are used by many of the world’s biggest and most
successful direct marketing companies – including giants such as Amazon.com, Time Inc. and Ford Motor”.
He added that listed New Zealand chain, Life Pharmacy, had already taken advantage of the new service to successfully
trial its national loyalty card member programme. After only two months, one third of store sales are coming through the
new programme in the trial area of Christchurch.
SAS Marketing Automation gives marketers The Power to Know®. The suite includes comprehensive data and campaign
management facilities, and advanced customer analytics, in one integrated solution. Users of the system enjoy the
ability to fully understand customer behaviour and better predict future opportunities.
Armed with SAS business intelligence tools, marketers can create innovative cross- and up-sell opportunities, plan
campaigns with greater certainty of outcome, enhance customer loyalty levels and better ensure the planned return on
their marketing investments.
ENDS