INDEPENDENT NEWS

TBWA\Whybin Wins Freeview Pitch

Published: Fri 24 Nov 2006 11:08 AM
NEWS RELEASE
TBWA\Whybin Wins Freeview Pitch
Thursday, 23rd November, 2006:
TBWA\Whybin, New Zealand’s most awarded agency in 2006, has won the FreeView account and will commence project-based activity in early 2007.
FreeView, the not-for-profit joint venture entity created to establish and operate a free-to-air digital television platform, invited four agencies to present their credentials for the business.
David Walden, Chief Executive of TBWA\Whybin, said he was extremely proud of the win, which will involve the provision of brand development and design, launch communication support and public relations.
“We’re really excited about helping to create the FreeView brand and devising activity which will ensure it becomes an integral part of New Zealand’s broadcasting landscape,” he says.
“We’ve had an exceptionally strong year creatively and this win is a great way to cap it off,” he adds.
ENDS

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