TBWA\Whybin Wins Freeview Pitch
Thursday, 23rd November, 2006:
TBWA\Whybin, New Zealand’s most awarded agency in 2006, has won the FreeView account and will commence project-based
activity in early 2007.
FreeView, the not-for-profit joint venture entity created to establish and operate a free-to-air digital television
platform, invited four agencies to present their credentials for the business.
David Walden, Chief Executive of TBWA\Whybin, said he was extremely proud of the win, which will involve the provision
of brand development and design, launch communication support and public relations.
“We’re really excited about helping to create the FreeView brand and devising activity which will ensure it becomes an
integral part of New Zealand’s broadcasting landscape,” he says.
“We’ve had an exceptionally strong year creatively and this win is a great way to cap it off,” he adds.