When your mobile phone doubles as your ticket
New Zealand music lovers are getting their first taste of the latest in high-tech mobile technologies this week with the
launch of M-TICKETS and BlueZones.
Both technologies, supplied by The Hyperfactory, will be separately showcased at the Chingy concert at St James in
Auckland on Thursday night, which is sponsored by Vodafone Live.
This concert also marks the launch of the new dual music download service offered by Vodafone Live.
Mobile tickets, called m-tickets, contain a barcode and text relating to the event, which are delivered to your phone
via SMS. At the entry point of venue they are passed under a scanner and validated to gain admission to the venue.
“For the venue the M-TICKET solution reduces costs associated with producing and distributing paper tickets, and for the
patron it’s more convenient, secure and environmentally friendly,” says Darnell Dixon, General Manager at The
Hyperfactory, the company introducing mobile barcode technology to the New Zealand market..
“Consumers around the world are embracing mobile ticketing because their phone is the central point of all their
communications. For this event over 1,500 people will gain admission to the event using a mobile ticket” Dixon said.
Maintaining the high-tech theme, people attending the music sessions will be introduced to BlueZones - a totally
different technology, which allow mobile phone users to interact with Bluetooth wireless hotspots so they can download
location-based information, and other mobile content such as m-vouchers, ringtones, games and videos for free to their
mobile phones.
The Music Sessions and the BlueZones are designed to reward Vodafone customers. Even people unable to attend the
sessions can participate by downloading a weekly 15-minute showcase that talks about what’s new in the world of Vodafone
music.
Notes to editors:
• The Hyperfactory is an exclusive sales partner for AURA Interactive Pty Ltd, the licensed distributor of
M-TICKETS and BlueZones technology in Australia & New Zealand.
• The M-TICKET Access Control platform ensures that no ticket can be used more than once.
• It is free for the consumer to download content from BlueZones using Bluetooth.
• No personal information or mobile numbers are captured by the BlueZones, however the number of unique
interactions is measured for tracking and reporting purposes.
• The M-TICKETS and BlueZones will determine what the mobile phone is capable of receiving and will deliver the
content based on the handsets capability.
About The Hyperfactory
The Hyperfactory was founded in New Zealand in 2000 and now has offices in Hong Kong, Shanghai, Los Angeles, New York,
India, and New Zealand, with a network of operations spanning the Americas and Asia Pacific. In addition to ranking in
the top 50 Fastest Growing Companies in the 2004 Deloitte Asia Pacific Fast 500, The Hyperfactory has received a number
of prestigious international accolades, including winner of the Best Use of Wireless category at the 2005 ad:tech awards
in New York, and finalists at the 2005 and 2004 ad:tech Awards , 2004 Global Messaging Awards, London, and 2003 & 2002 GSM Global Awards, Cannes.
The Hyperfactory continues to pioneer the production of world class interactive mobile marketing and business
initiatives which promote connectivity between people and brands. By embracing new telecommunication technology, The
Hyperfactory enhances the interactive mobile media experience for consumers across global markets including Asia
Pacific, American and European markets.
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