AIM Proximity Auckland appoints new General Manager
Jane Eagles is promoted from Group Account Director as part of new vision for next-generation agency
AUCKLAND, 15 November 2006 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, today
announced the appointment of Jane Eagles to the position of Auckland General Manager.
Jane Eagles will head up the Auckland office following six years at the agency. During this time Jane has played a key
role in helping to consolidate its worldwide reputation. Only last month AIM Proximity was the most awarded agency in
the world at the 2006 Echo Awards in San Francisco, picking up a remarkable 3 silvers and 3 bronze awards across a range
of campaigns for Telecom, Mini, Lexus and BNZ.
Darryn Melrose, CEO at AIM Proximity, comments on the new appointment: “Jane’s appointment further underlines the depth
of talent we have at AIM Proximity. Her promotion reflects our firm belief in nurturing and developing top-class
individuals internally. She’s innovative, oozes enthusiasm and always brings a fresh perspective; and will no doubt make
an immediate impact in her new role. As a business we’re evolving into a next-generation agency that is firmly focused
on the future, placing greater emphasis on the methodologies that support behaviour-changing ideas. Jane’s appointment
will enable us to more effectively achieve this as a business.”
Jane Eagles comments on her new role at AIM Proximity: “We’ve got a huge advantage over other agencies in that we
benefit from smart strategic thinking built around real, rather than implied, customer insight. We are not just about
the big idea; we’re about using the power of relevance to engage our client’s customers as individuals, using this
connection to drive measurable behaviour change. We use the power of each channel to deliver effective multi-channel
campaigns. In terms of people, we’ve got the best in the business right here and I intend to build on our existing
achievements to take the Auckland office on to the next level.”
Prior to joining AIM Proximity Jane was Account Director at Bates, Bates Generator and Trigger Australasia (now
Tequila). Throughout her 10 year career in the industry she has picked up numerous awards for her client work most
noticeably in the financial and automotive sectors, including this year’s Gold at CANNES LIONS.
ENDS
AIM Proximity is New Zealand’s leading direct and interactive marketing agency. It has offices in both Auckland and
Wellington and employs over 120 people. AIM Proximity works with many blue-chip clients from across New Zealand
including NZ Post, Air New Zealand, Proctor & Gamble, Telecom, Shell, Toyota and Progressive Enterprises.
AIM Proximity is part of the Australasian based Clemenger Communications group of companies and is a member of the
Proximity Worldwide network, the most highly awarded network of agencies.
ENDS