Media Release for Immediate Release
Big Boys Toys First to See Blackbox
Big Boys Toys, Auckland Show grounds, 10 November 2006 – Phitek Systems (www.phitek.com), the global leader in advanced
noise cancellation technologies today announced the launch of Blackbox (www.blackboxonline.com), an exciting new
consumer audio brand designed to connect New Zealanders to the company’s exciting range of advanced audio products.
The makers of Blackbox, Phitek Systems, is an iconic Kiwi technology company that has pioneered active noise rejection
(ANR™) using innovation, ingenuity and creativity to suppress background noise and greatly enhance the delivery of
fidelity audio sounds.
Started by founder and CEO Mark Donaldson in 2003, Phitek Systems has rapidly grown into multi-million dollar global
business with over 90 staff in several countries worldwide. Mark Donaldson was named the overall winner in the Unlimited
/ BMW ‘Onestowatch’ competition in 2003 and in November 2004 was also awarded the inaugural New Zealand China Trade
Association’s award for New Zealand’s most entrepreneurial and innovative company. Mark is passionate and committed to
his vision to make Phitek the world’s leading supplier of advanced noise cancellation and audio enhancement technologies
in both consumer electronics products, aviation and semi-conductor markets.
Phitek Systems designs and manufactures noise cancellation headphones and earphones for many of the world’s leading
consumer and in-flight entertainment brands. Phitek products and ANR™technology are used by the world’s best brands
which is not surprising as Blackbox outperforms other brands such as Bose and Sennheiser in several key areas including
performance (22 kHz versus 20 KHz), quality and price.
Phitek Systems is extremely proud to be a New Zealand company and its innovative approach to being number one in ANR™
and audio technologies solutions.
CEO Mark Donaldson says that Blackbox is a chance for all New Zealanders to get behind a great new Kiwi consumer
electronics brand and feel proud in supporting a locally designed and engineered innovative product that is a true world
beater.
Blackbox has been designed for music lovers unwilling to compromise on sound quality and design. Every Blackbox has been
made to ensure utmost fidelity with form and function being a prerequisite. In October 2006 Phitek was revealed as the
supplier to the prestigious Business and First Class cabins of Singapore Airlines which is known to only use the best
products in the world.
Donaldson also says Blackbox’s first product, the M14, is a premium category noise cancellation headphone.
“The M14 represents the ultimate in portable listening, cancelling up to 92 percent of background noise whilst
presenting a pure high fidelity music experience. Blackbox headphones have been competitively priced and are now on sale
via a new dedicated website, www.blackboxonline.com ,” says Donaldson.
Donaldson is excited to launch Blackbox and to offer the New Zealand public to be the first in the world to experience a
new brand and range of exciting audio products that will change the way we appreciate sound.
“While we are naturally proud of Phitek’s global commercial success, we are more thrilled to be able to give Kiwi
consumers the very first opportunity to experience advanced audio solutions themselves. We are confident that once New
Zealand consumers and audiophiles experience the superior quality and fidelity of Blackbox headphones they’ll embrace
our vision for the future of portable sound!”, says Donaldson.
“The uptake of ANR™ technology in the global marketplace has been tremendous, with leading tier one audio brands around
the world also showing significant demand for our advanced audio technologies.”
Phitek’s Blackbox site is at Big Boys Toys at the ASB Showgrounds in Hall Three. Spot prizes of Blackbox headphones will
be made over the three days of Big Boys Toys (10 12 November).
ENDS