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Success Breeds Success for Charlie’s

Published: Thu 9 Nov 2006 02:36 PM
Success Breeds Success for Charlie’s
Well known Wellington business man, Tony Kerridge has today purchased a 4.4% shareholding in Charlie’s Group Limited (“Charlie’s”) from 42 Below Limited.
Mr Kerridge recently sold his investment in the well known specialty coffee group Caffe L’affare to international food and beverages group, Cerebos Greggs Limited.
“I have followed the Charlie’s story for some time and have been very impressed with the company’s market penetration, brands and unique marketing. I am very keen to actively invest in New Zealand success stories and the Charlie’s and Phoenix brands are an excellent opportunity for me.”
Charlie’s Chief Executive, Stefan Lepionka is delighted to welcome Tony Kerridge as a Shareholder.
“Tony is a very experienced businessman and marketer with a clear understanding of the premium beverage market. He has been hugely successful in developing a highly respected New Zealand beverage business and brand and we look forward to his ongoing support and contribution.”
42 Below Chief Vodka Bloke Geoff Ross said the sale of the Charlie’s shareholding reflected his company’s focus on the premium alcoholic beverage market.
“We have a huge respect for Charlie’s, its management team and their growth opportunities and will watch their future with interest and wish them every success”.
ends

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