Next Stop India
New Zealand Business Success in India
Seminar and Report Release
“India is an assault on your senses – you need a pioneering spirit…huge contrasts and extremes but you can’t let this
put you off…Accept what you find, go with it and enjoy it.”
Gallagher Group and Cardax
Next Stop India, Asia NZ Foundation Report
Asia New Zealand Foundation (Asia:NZ) and Export New Zealand have pleasure in inviting you to be part of this
outstanding event. Come on board, share the experiences of companies who have succeeded in India
India is recognised as an enormous market with great potential for New Zealand exporters. Doing business there is not
like doing business anywhere else in the world as in reality it is a very challenging market to succeed in. The rewards
are outstanding so take this opportunity to learn from our speakers’ experience.
Receive a comprehensive how-to guide on succeeding in India
You will receive copies of Asia New Zealand Foundation’s latest reports: Next Stop India: A Guide for New Zealand
Business, a case study based how-to guide on NZ business success; and India: A Rising Power, the background report.
MC
Sarah Creagh, Auckland Manager, Asia New Zealand Foundation
Speakers
Ashish Hemrajani Founder, Bigtree Entertainment, Mumbai
“You cannot take the marketing mix – product, price, place, promotion – out of another country and apply it to India. It
is going to definitely fail.”
Ashish founded Bigtree Entertainment in 1999, partnering with NZ software company Vista; in 7 years Bigtree has grown to
now having a 90% share of the Multiplex Cinema ticketing market.
Hear Ashish talk about the growth of his company, his experience of working with a New Zealand partner, the challenges
and benefits of tackling the Indian market including choosing the right partner in business.
Associate Professor Val Lindsay, Head of School of Marketing and International Business, Victoria University, Wellington
Val has a long involvement with the New Zealand exporting community, as a practitioner and as an academic. She worked
with New Zealand Trade Development Board in the area of export education and strategy, and has undertaken research into
the drivers of, and constraints and barriers to, exporting, particularly in relation to small-to-medium sized firms. Val
has presented numerous seminars to companies and industry associations on exporting, and undertaken training workshops
for SMEs on exporting and international expansion.
Ken Penniall, Group Export Manager for Tasman Insulation NZ Ltd & Fletcher Insulation, Australia.
Ken is also National Vice President of Export New Zealand
Ken has over 25 years export experience in the building and construction sectors including Air conditioning and Roof
Insulation , Acoustics and Energy conservation.
Apart from experience in exporting to the Middle East, South East Asia, North Asia, Pacific and the Americas, Ken has
helped develop export markets in India.
Ken will discuss his experience, benefits and challenges of building and maintaining export business relationships with
Indian companies
Date: Wednesday 8th November, 2006 RSVP by 30th October 2006
Time: 3.00pm – 5.00pm Seminar followed by Cocktails 5.00pm – 6.00pm
Venue: Lion Harbourview Lounge, Michael Fowler Centre, Wellington
Cost: Members $50.00 incl GST Non Members $75.00 incl GST
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Email wellington[at]exportnewzealand.org.nz
ENDS