Top Sites for week to 29th October 2006 - Sports Category
Attached is a ranking of the top New Zealand websites for week to 29th October from Nielsen//NetRatings' Market
Intelligence service for the Sports category.
Rugby is becoming more popular according to the NZRU, which recently released figures that show a 2% increase in New
Zealand player numbers compared to 2005. More children, teenagers and women are playing the sport, according to the
NZRU. As the nation prepares to host the Rugby World Cup in 2011, there is a keen interest in topical sports news, from
both New Zealanders and people abroad. The latest Nielsen//NetRatings’ Market Intelligence figures for the sports
category shows that 435,612 visitors went to online sports channels last week of which 61% were male and 64% were
visitors from within New Zealand.
The proportion of overseas visitors can vary considerably between sites; for the same week to 29/10/06, golf.co.nz’s New
Zealand visitors made up 93% of their total traffic, whereas 71% of allblacks.com visitors were from overseas.
Visitors to the week’s top channel, XtraMSN Sport stayed on the sites for an average of 4 min 02 sec, against an average
of 3 min 24 sec for sites in this category. Visit durations and total traffic to these sorts of sites vary rather more
than most categories that Nielsen//NetRatings monitors due to the seasonality of many sports.
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