INDEPENDENT NEWS

Marketing campaigns drive increase in passengers

Published: Tue 31 Oct 2006 11:16 AM
31 October 2006
Media release
Marketing campaigns drive increase in passenger numbers
Successful marketing initiatives have seen passenger numbers at Christchurch International Airport increase by 3% for September.
The upwards trend was led by strong growth on the Brisbane and Melbourne routes, at 26% and 21% respectively for the month of September. The Brisbane growth is particularly significant given that Queensland school holidays moved in 2006 to include a week in October, rather than being entirely in September as in previous years.
“We’re seeing the results of a number of joint marketing initiatives which we have undertaken with airline partners to promote the Tasman route,” says Gareth Owen, Marketing and Business Development Manager at CIAL. “As a consequence, September has been an excellent month for international visitor traffic.”
David May, General Manager Marketing & PR for Jetstar, says that the airline has enjoyed a strong September following a successful marketing campaign with CIAL. “Our Christchurch routes have gone from strength to strength”, he says, “and we have seen strong growth to and from New Zealand with Christchurch continuing to be a growth market for us.”
END

Next in Business, Science, and Tech

New World & Four Square Trial New Zealand’s First Grocery Delivery Offer With Uber Eats
By: Foodstuffs NZ
Download 2.0 – Vodafone Wi-Fi Calling hits early milestone
By: Digitl
New Law On Decommissioning Could Be Costly Overkill
By: Energy Resources Aotearoa
Demand High For Covid-proof Businesses
By: ABC Business Sales
Almost Two-fifths Of New Zealanders Don’t Feel Safe Enough To Shop In-store This Black Friday
By: PriceSpy
NZ Skeptics Announce Their 2021 Awards, And Dr Simon Thornley Wins The Bent Spoon
By: NZ Skeptics Society
Sales Volumes Leveling Out
By: REINZ
View as: DESKTOP | MOBILE © Scoop Media