Thursday 26 October 2006
Mike Pero Mortgages Back On The Track
Mike Pero Mortgages has announced it has secured naming rights for the 2006/2007 Motorsport New Zealand Championship
Series. It will be known as the Mike Pero Motorsport Series.
The founder of Mike Pero Mortgages and former motorsport competitor Mike Pero is known for his passion for the sport and
says he and the new shareholders jumped at the chance to continue the association with Motorsport.
"The commercial arm of the sport, The MotorSport Company, has a value proposition and marketing that attracts a wide
audience and that means we get our home loan messages through to good potential customers. Today with the Battery Town
Porsche GT3 Cup, the Parker ENZED NZV8s and the Toyota Racing Series you have some pretty serious competitors, teams and
managers. The level of competition and professionalism is amongst the best in the world. TVNZ is also aware of the
following and has continually increased their 'free to air' coverage for motor racing fans," says Pero.
"Since our initial involvement in 2003/2004, the popularity of motorsport in New Zealand has continued to gain momentum.
Crowds continue to flock to big races and the exposure it gets on television is huge. I don't like to miss an
opportunity to support one of the more colourful sports on TV!"
"The investment in motorsport works both ways - it provides great opportunities for exposure for Mike Pero Mortgages and
gives sound financial backing to the sport making the relationship commercially viable for both parties."
"We will have a presence at all rounds including vehicle and track signage. All rounds during the November-April series
will also be televised on One Sport. Mike Pero Mortgages brand will be highly visible. I also expect to be at every
round with round one at Pukekohe over the weekend at November 3-5.
Race Calendar Pukekohe Nov 3-5 ; Ruapuna Nov 24-26; Taupo Jan 18-21 (also A1GP World Round); Manfeild Feb 16-18; Timaru
Mar 2-4; Invercargill Mar 9-11; Pukekohe: April 20-22 (also V8 Supercars)
ENDS