MEDIA RELEASE FOR IMMEDIATE RELEASE
OpenEye Poised to Capture Growth in Digital Signage Across the Globe
Auckland, 25 October 2006 – OpenEye Displays (OpenEye), a leading digital signage company, announced today that it has
been given a golden opportunity to break into the global market with the unique advertising technology they provide.
OpenEye is recognized as a leading technology company that specialises in strategy, development and integration of
digital signage applications, supplying global clients such as 3M, as well as New Zealand’s Regency Duty Free, Vodafone,
Life Pharmacies, and Whitcoull’s.
OpenEye’s worldwide CEO, Gareth Croy, is attending the Digital Graphics Group International (DGI) 21st world conference
in Shanghai where he will give a keynote presentation.
Croy says he is honored to be invited to the prestigious global event, and that his presentation includes everything
from the latest digital signage options, to how to measure ROI, and how OpenEye can revenue share with traditional
signage partners.
“DGI is made up of 35 traditional signage companies which is why just being at the conference would be beneficial, and
being given an opportunity to speak about OpenEye and what we have done is just great,” says Croy.
“OpenEye as a digital signage company can partner with the any of DGI’s global traditional signage companies, and I am
confident that we can come away from the conference with key partnerships to enter into new markets such as Europe and
the Middle East”.
Croy says that OpenEye has already experienced tremendous demand for its solutions in key markets in Australasia and
North America, and he expects that other markets will experience the same once they see the difference OpenEye’s
solution can make.
“We know from a recent North American Study that global consumer trends have already changed with more than 70 percent
of purchase decisions now being made on the spot, whereas previously the figure had stayed at no more than 50 percent
for the last 20 years.”
“The consumer market is changing rapidly with the average consumer having more spending power than ever before, and to
capture their hearts as well as wallets, retailers need be more creative than ever,” says Croy.
ENDS
About OpenEye Displays
OpenEye Displays (OpenEye) is a leading New Zealand technology company that specialises in strategy, development and
integration of digital signage applications.
Digital signage is a breakthrough technology that shatters the barriers of conventional, static POP messaging.
OpenEye was formed in 2001 and includes a number of prominent New Zealand businesspeople such as Chairman Greg Muir.
OpenEye’s Worldwide CEO Gareth Croy is based in both New York and Auckland. OpenEye has customers from all around the
world including the United States, Australia, New Zealand, Europe and Asia in sectors from banking and finance, retail,
to major supermarket chains and convenience stores.
For more information please visit www.openeyedisplays.com
About Digital Graphics International (DGI)
The group was established 20 years ago when a global group of businesses saw merit in the opportunity to share business
intellectual property, market information, supply information and production knowledge in a non competitive forum.
Originally the focus of the group was on the emerging technology of digital printing (hence the name of the group). What
transpired from the early years of the organisation was the realisation of its value to general business and not just to
the initial focus of digital printing. It is fair to say that today digital printing makes up only a small component of
most member businesses, which today cover areas such as Computer Vinyl Cutting, Retail Strategy, Signage Manufacture,
Road and Traffic Signage and more.
ENDS