20 October 2006
Immediate release
Hyundai gives total value
Hyundai continues to win top international accolades, this time for value.
A survey of over 64,000 people who purchased new vehicles from October last year to March this year, rated the Hyundai
Grandeur as the top large car in the 2006 US based Strategic Vision Total Value Index.
The complex survey results are derived from more than simply monetary value and the structure of the survey consists of
two parts. The first includes a customer assessment of the complete ownership experience, including reliability and
dealership experience.
The second part is a customer assessment of economic consequences and expectations from a financial perspective. Both
combine to create the Total Value Index.
The 3.8 V6 Grandeur is the luxury leader in the Hyundai vehicle line up, and the survey conducted 90 days after purchase
reinforces the success the model enjoyed in the most recent JD Power and Associates vehicle survey.
In this survey Hyundai was rated as one of the top three brands in the world for vehicle quality and customer
satisfaction, enjoying the heady company of Toyota’s Lexus and German luxury brand Porsche.
The Strategic Vision survey placed Hyundai ahead of Toyota, commenting Hyundai is producing “nicely styled, high quality
products backed by solid warranties.”
Hyundai tied with a US SUV, the Saturn, for place as the top small SUV with the popular Tucson.
The success in the US in vehicle surveys is increasingly recognised here in New Zealand, with more and more buyers well
informed about the rankings Hyundai is achieving, says Hyundai New Zealand Managing Director, Philip Eustace.
“Importantly, these are not obscure, limited surveys being conducted, they are very extensive, sizable populations of
vehicle owners being questioned on their satisfaction levels. It is great to see the public do the talking for us on
what we have been achieving in quality and satisfaction,” says Mr Eustace, and is reflective of the uplift in our New
Zealand sales.”
End