6 September 2006
Immediate Release
Hyundai building highly satisfied customers
It is now official, Hyundai is one of the top brands amongst US car buyers creating highly satisfied customers.
California based marketing analysis firm AutoPacific has found the Hyundai brand to be top rated among buyers. The
company’s award winning Sonata sedan and Santa Fe SUV topped the premium mid-size car and mid-size SUV categories
respectively.
Based on a survey of vehicle buyers between September 2005 and January 2006, the survey found companies including
Hyundai and BMW best understood their customers and created a vehicle closest to their customers’ key desires and
requirements.
This recognition for Hyundai follows closely on the heels of many of the company’s other accolades around the world,
most notably from the prestigious IQS (Initial Quality Study) vehicle survey conducted by J.D. Power and Associates,
also in the USA.
Accessing vehicle quality and reliability, the IQS study across all makes and models placed Hyundai in the top three
brands for all types of vehicles and the top brand for mainstream vehicles.
Managing Director of Hyundai New Zealand, Philip Eustace said the awards reinforced what thousands of Kiwi Hyundai
owners already knew.
“As a brand and as individual vehicles the level of quality and design in Hyundai vehicles are world class and up there
with the best.”
ENDS