HitwiseNZPress Release
Trade Me Online Mapping Service Rises to TopSpot
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Auckland, August 25, 2006. According to Hitwise, the world™s leading online competitive intelligence service, mapping
website, smaps (www.smaps.co.nz) which is owned by TradeMe, has taken the top Travel “ Maps position in website visits
for the week ending August 19, 2006 in a space of only three weeks.
Trade Me (www.trademe.co.nz), the leading Shopping & Classifieds website visited by New Zealand users, accounted for 49% of smaps upstream traffic for the week ending
August 19, 2006. This not only demonstrates that the referral of traffic from Trade Me has been instrumental in the
success of smaps™ launch, but the potential traffic power of a link on the Trade Me homepage.
NZ Weekly Market Share of Visits to Travel - Maps
smaps now holds close to 30% of market share in Travel “ Maps in what has become an increasingly competitive space
during the last 3 months, with players including Google Maps (maps.google.com), Wises (www.wises.co.nz) and new comer,
Yellow Pages Maps (maps.yellowpages.co.nz).
The technology behind smaps is powered by New Zealand start-up, ProjectX Technology (www.projectxtech.com) who also
created mapping website, ZoomIn (www.zoomin.co.nz). ZoomIn ranked at #6 position for the week ending August 19, 2006.
Media Inquiries: James Borg, MarketingDirector “ Asia Pacific james.borg@hitwise.com 0800 HITWISE
About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global
clients with daily insights on how their customers interact with a broad range of competitive websites, and how their
competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with
ISPs around the world, Hitwise™s patented methodology anonymously captures the online usage, search, and conversion
behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into
our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online
marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom,
Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com
For up to date analysis of online trends, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com.
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ENDS