7 August 2006
1. ASURE New Zealand appoints CEO
ASURE New Zealand Ltd has announced the appointment of Kelvan Smith as Chief Executive following a comprehensive
recruitment process.
Kelvan has been ASURE’s Acting Chief Executive since May 2006. Prior to that, he was ASURE’s National Operations Manager
for the Independents/Abattoir sector since 2000. He holds an MBA with distinction from Massey University, was a meat
inspector for 16 years, and has held various senior management positions in the public sector.
ASURE’s Chair Richard Janes commented that Kelvan’s business background and first hand knowledge of ASURE’s well
established compliance processes and systems will ensure that the current high levels of service for ASURE’s customers
are maintained.
2. Background on ASURE New Zealand
ASURE New Zealand Limited is a State Owned Enterprise formed in 1998 from MAF Quality Management. ASURE is a national
organisation, based in Christchurch, and plays a key role in maintaining New Zealand’s international reputation for
producing high quality, safe food – in particular, the country’s $6 billion meat and meat products export market.
ASURE has developed a core competency in process control. This allows ASURE to assist its clients to establish, maintain
and improve robust processes to ensure the delivery of food that is safe.
ASURE’s primary business activities are the provision of meat inspection, Biosecurity and Animal Health Board services
to the New Zealand agricultural sector. ASURE is currently the sole provider of mandatory ante and post mortem meat
inspection services to New Zealand’s meat processing companies at more than 80 sites. These activities must meet the
requirements of complex international regulations and the Animal Products Act 1999.
ASURE employs approximately 960 staff throughout New Zealand. The majority are employed as meat inspectors at more than
80 sites. ASURE also employs approximately 70 staff as TB testers and movement control officers to undertake AHB
services.
ENDS