Sanford's Supports Shared Fisheries

SANFORD LIMITED
SUSTAINABLE SEAFOOD

Sanford's Supports Shared Fisheries

Sanford Ltd, New Zealand’s second largest seafood company, is pledging their support for co-operation in fisheries. The company is providing significant funds and working together with recreational fishers in the soon-to-be implemented 'Kingfish Go Wild' initiative. The project will release thousands of farmed kingfish into the wild, and in the process, save them from becoming crayfish bait. The releases of the fish will benefit commercial, recreational and customary fishers in this shared fishery.

"’Kingfish Go Wild’ is about working together to manage the fish stock. We are pleased to be taking a cooperative approach and proving that we are willing to work with others,”said Eric Barratt, Chief Executive of Sanford Ltd.

“Going forward we want to continue to work with others to ensure sustainable fish stocks. We want to show the world we take our promise of sustainable seafood seriously and to ensure plenty of fish for the future. By working together we can achieve that.

"Seafood is very important to New Zealand and consumers rely on commercial access to seafood. Auckland Fish Market, is a prime example of this, and is now a major focus for consumer access to all varieties of New Zealand seafood.

“Can you imagine a restaurant menu, a fish and chip shop or supermarket without New Zealand seafood? It is a very important resource for all New Zealanders, earns New Zealand around $1.3 billion in export returns per year, and provides significant health benefits. Its value must not be understated. Seafood is a resource to be treasured,” said Mr Barratt.

The next releases occur on:

12th July 2006 at Mangonui and Whangaroa
13th July at Houhora and Opua, Bay of Islands

ENDS

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