10 July 2006
Harcourts MD Invited to Address Global Real Estate Conference
An invitation to represent Australasia at the Leading Real Estate Companies of the World™ International Real Estate
Symposium in Dublin 18-20 June also provided Managing Director of Harcourts International Ltd, Mike Green, with the
opportunity to discuss global trends facing the industry.
His own presentation overviewed the industry in Australasia with a focus on auctions, observing “auctions are virtually
unheard of in the United States and most other countries and we are clearly leaders in auction expertise.”
The meeting attracted over 100 brokers, managers, and real estate professionals from top real estate firms and agencies
world-wide to network and discuss global industry challenges and market demands.
Mr Green noted key trends facing the industry included “how we must respond to the staggering growth in the Internet for
both communication and information.” He added that, “Secondly, the generations we now deal with, ‘Baby Boomers’, ‘Gen
X’, and ‘Gen Y’, with their very different needs and wants is a challenge we must adapt to in order to connect with and
respond meaningfully to each group.”
Observing Harcourts and the industry overall, Mr Green said, “Harcourts is very clearly in the top 10% in the world in
terms of our systems, and specifically our technology and training. The industry here in Australasia is as sophisticated
as any other in the world, and in fact in a number of areas we are clearly ahead of most, including technology, real
estate business and management skills, and auction expertise.
The meeting featured expert speakers addressing timely global real estate issues, brainstorming sessions and networking
opportunities for members of Leading Real Estate Companies of the World, an international real estate network comprised
of 650 firms representing 160,000 sales associates.
“Mike Green played an essential role in the success of our first international conference by sharing information about
the auction system and the industry in Australasia. He provided insights to help delegates better understand
international real estate trends and expand capabilities in today’s global marketplace,” said Leading Real Estate
Companies of the World President/CEO Pam O’Connor.
Leading Real Estate Companies of the World™ (www.LeadingRE.com) members (5,500 offices and 160,000 associates in 25
countries) sell over US$400 billion in homes per year. Its luxury home marketing division, Luxury Portfolio Fine
Property Collection (www.LuxuryPortfolio.com) is the fastest growing luxury home marketing programme. Harcourts
International Ltd is the exclusive South Pacific member.