South Island Tourism Operators Score High In Tourist Satisfaction Survey
Information collected from 1100 South Island tourists has given tourisim operators, and our tourist attractions more
than just a satisfactory pass mark.
The survey, conducted by tourist publication today & tonight, asked tourists to rate their satisfaction levels in the key areas of accommodation, attractions they had
visited, public services and sanitation, plus visitor information services.
The results show that 79% of visitors were either mostly satisfied, well satisfied or completely satisfied with their
accommodation. The high satisfaction levels were similar for attractions visited at 76%, public services and sanitation
at 80%, and visitor information services at 80%.
today & tonight Managing Director, Nick Reekie, says the survey shows that tourism operators in the South are getting it right
when it comes to satisfying our guests.
“The survey shows that the tourism industry in the South Island is reaching a level of maturity and understands what is
needed to produce a high degree of tourist satisfaction,” said Mr Reekie. “At today & tonight we have been dealing with tourism operators on a day to day basis over the last twelve years. In that time we
have seen the industry grow from strength to strength, this survey supports that view.”
Mr Reekie points out that although general satisfaction levels were extremely high overall, the amount of completely
satisfied visitors was only a small percentage of that total.
“The overall results are fantastic, but the percentage of completely satisfied visitors was relatively low. This means
that in the eyes of most visitors we can still do a little better to improve their visitor experience.”
The information was collected by today & tonight throughout 2005. Respondents were asked to indicate their level of satisfaction on a scale between -4
completely unsatisfied, and +4 completely satisfied. The surveys were carried out in Christchurch, Queenstown and
Southland.
ENDS