27 June 2006
NZTE appoints new Sector Director for Tourism
New Zealand Trade and Enterprise (NZTE) has appointed Dame Cheryll Sotheran to the role of Sector
Director Tourism. Dame Cheryll is also the NZTE Sector Director for Creative Industries.
NZTE is engaging with the tourism industry to facilitate projects to build up the long-term capability of the
industry and to focus on opportunities to add value in the sector.
Dame Cheryll has had a long career in the cultural and tourism sectors, including university teaching and
management and governance roles such as directorships of public art museums and membership of the Queen Elizabeth II
Arts Council.
She was the founding CEO of the Museum of New Zealand Te Papa Tongarewa from 1993-2002 - Australasia's largest
tourism attraction. She is based in Wellington.
ENDS