XK wins Car of the Year in Britain
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media bulletin - Jaguar
XK wins Car of the Year in Britain
23 June 2006
Jaguar's beautiful and desirable new XK sports car has claimed the prestigious 'Car of the Year' award at the 2006 Auto
Express New Car Honours in the United Kingdom.
The Jaguar XK Coupe received the additional honour of being selected as 'Best Coupe' above its Germany competitors – the
BMW 6 Series and the Porsche 911.
Geoff Cousins, UK Managing Director at Jaguar Cars commented: "We are delighted that Auto Express shares our view that
the new Jaguar XK is very special. At the outset Jaguar's aim was to deliver a sporting Grand Tourer that on the one
hand cossets the driver and on the other offers an involving and rewarding experience - the true heart and soul of a
sports car. For those who have had the pleasure to experience the new XK, I am sure they will agree that we achieved
just that."
The global launch of the all-new XK earlier this year marked the beginning of an exciting era for Jaguar in terms of
design and engineering, and reinforces the marque's reputation for designing and producing beautiful, fast cars that are
thrilling to drive and gorgeous to look at.
David Johns, Auto Express Editor in Chief, said: "From the moment we first heard rumours about the new Jaguar XK we were
excited. When the first pictures appeared we were hooked and early passenger rides in prototypes merely served to
heighten our anticipation.
"It was only when we drove Coventry’s cat back to back against rivals on UK roads that we realised what an astonishing
achievement this car really is. The driving experience matches your mood – soothing for a long drive home after work,
invigorating for a weekend blast.
"What’s more it proves Britain still has the expertise, experience and ability to produce world-beaters.
Ground-breaking, bold, beguiling and breathtaking, the Jaguar XK is a British sports car that we can all be proud of."
Geoff Cousins added: "To win two awards from the UK's best selling weekly car magazine, Auto Express, is a great honour
for Jaguar, but to win the top award of the evening – Car of the Year – is fantastic. This is the most significant award
Jaguar has ever won at this event and is testament to just how good the new XK is."
The new XK is receiving praise from customers too. Globally, Jaguar has sold more than 8000 XKs, and customer demand
remains strong with the waiting list continuing to grow.
In New Zealand, the XK has almost sold out until early 2007.
The ever-growing popularity of the XK is due to the assertive good looks created by Jaguar's Design Director Ian Callum.
The all-aluminium, 4.2-litre V8 powered sports car is undoubtedly the most technologically advanced Jaguar ever built.
Constructed using an industry-leading bonding-and-riveting technique perfected by Jaguar, the XK's aluminium monocoque
body structure yields a chassis that is very safe and very light in weight. As a result, the XK produces outstanding
performance, on-road dynamics, safety and economy.
The XK Coupe is, in fact, best-in-class for torsional rigidity and is considerably lighter than its rivals – all
attributes that create the exhilarating driving experience.
The XK has already picked up other notable awards since its launch this year, one of which is the 'Most Exciting Car to
be Launched in 2006' awarded by What Car? Magazine.
Also, the XK received recognition for its exceptional safety features to earn the Prince Michael Award for Safety and
the World Traffic Safety Symposium's Traffic Safety Achievement Award in the Automaker category.
These awards recognise the XK’s Pyrotechnic Deployable Bonnet System – an all-new, industry-leading safety feature which
was created to meet Phase One of the new European safety legislation. In the unfortunate event of a pedestrian impact,
the deployable bonnet on the new XK responds almost instantaneously and ‘pops’ up several centimetres to provide a space
between the engine and the bonnet. This helps to isolate the pedestrian from hard points in the engine compartment.
The well equipped Jaguar XK Coupe and Convertible are arriving in New Zealand showrooms in July, after the national
launch next week.
ENDS