Syft Technologies Appoints Bill Luff to its Board of Directors
Press release, 16-June-06, Syft Technologies Ltd, Christchurch, New Zealand: Syft Technologies, producer of advanced
SIFT-MS analytical solutions for large-scale identification and analysis of volatile organic compounds (VOCs), is
pleased to announce that Bill Luff has been appointed to its Board of Directors, replacing the retiring Director Wally
Stone.
“Bill brings considerable experience in strategy and business planning to the Board,” says Stephen Collins, Board
Chairman. “Although we are saddened to lose Wally, who has resigned due to his other commitments, Bill has for a long
time shown a considerable interest in Syft, and I believe the Board will greatly benefit from his enthusiasm,
encouragement and his multi-national business acumen. Bill is fascinated and convinced by Syft’s technology, and we are
very fortunate and delighted that he is keen to help make a difference to the organisation.”
The increased number of Chairmanships held by Mr Stone contributed to his decision to retire from the Board of Syft. He
says, "I have enjoyed my time with Syft; it has some very talented people driving innovative technology in a very
competitive global market. It was a real privilege to serve on the Board".
Mr Luff’s appointment complements Syft’s expansion strategy into Europe. For the 20 years prior to returning to New
Zealand in 1996 for family reasons, he had held a number of senior management positions at BP Group companies, both in
NZ and overseas; the last of which was Head of Strategic Planning and Control for BP’s global refining and marketing
operations.
After working at Tasman Energy as CEO from 1997 to 1999, Mr Luff now works as a business consultant and is Director of a
number of companies including: Network Tasman Ltd, the Lyttelton Port Company, ContainerScan Ltd, the Living Health
Group Ltd, Wairau Trout Ltd, Waimea Nurseries Ltd, and his own company, Luff Trading Ltd.
“There is no question about the performance of Syft’s technology – I am convinced it is a major breakthrough,”says Mr
Luff. “However, new and complex technology like this needs sophisticated marketing resource on the ground to help
customers understand how they can take full advantage of it. Syft’s key focus is to establish marketing networks that
have the ability to present well defined business solutions to potential customers. This is a major challenge for many
organisations in New Zealand, and Syft is doing extremely well in this regard. My aim is to help add value to the Board
and management initiatives and to encourage further export success for the Company.”
Mr Luff, 55, holds a post graduate honours degree in Political Science and has attended courses at the Harvard Business
School and Oxford University. He has three adult children.
Syft’s Voice100’s technology platform uses SIFT-MS, or Selected Ion Flow Tube Mass Spectrometry, to instantly and
accurately detect minute traces of VOCs. The product can be used for a wide variety of commercial applications,
including environmental monitoring, food and flavour research, indoor air quality, fumigant detection, homeland
security, petroleum exploration and medical and diagnostics research.
Through a range of funding, including grants, private investors, and Canterprise (the commercial arm of the University),
Syft has grown into a company that is now able to compete on an international scale.
The company was recently awarded the Deal of the Year Award by Export New Zealand for the sale of five Voice100s to the
Australian Customs Service (ACS). The instruments were installed in Australian ports to monitor fumigant levels in cargo
containers, creating a significantly safer work environment. Syft Technologies and its Benelux distribution partner
Interscience BVA are pursuing similar opportunities for the Voice100 and are currently in discussions with a number of
European ports.
About Syft Technologies
Syft Technologies is a private enterprise formed out of Canterbury University, New Zealand in 2002 to commercialise
SIFT-MS technology (Selected Ion Flow Tube Mass Spectrometry) – a scientific breakthrough previously confined to
specialist research labs for identification of Volatile Organic Compounds (VOCs).
The company successfully honed the technique into an ingenious device called the Voice100 that can instantly and
accurately identify trace level VOCs to a few parts per billion. For more information visit www.syft.com.
ENDS
Editors Please Note:
Syft Technologies wishes that the Voice100 instrument is not referred to as either a ‘sniffer’ or ‘sniffer technology’
as this terminology is misleading and incorrect. However, we also understand that many readers may have difficulty in
understanding our technology, so if necessary we prefer that you use the words ‘super nose’ to describe our Voice100
instrument. For example: “Syft Technologies’ super nose, called the Voice100, can analyse air at the push of a button to
detect tiny amounts of compounds down to single digit parts per billion.”