Business is no laughing matter…..or is it?
Pat Armitstead is organising the inaugural Humour in Business Awards for New Zealand, which invites business people to
submit their “winning humour and wit “entries in three different categories, vying for the best score from the jesting
judges. Awards need to be documented and submitted by the 1st April 2006 and the winners will be notified on the Awards
night World Laughter Day ,May 1st. The Awards, whose major sponsor is the Business to Business newspaper, are a perfect
prelude to the 2006 Comedy Festival. The trophies are unique awards that are wall décor and a piece of fun themselves
themselves and will be awarded at a night of fun at the Academy Cinema in Auckland.
A non profit event, the Awards aim to recognize the contribution humour makes to the lives of business owners, staff and
customers. She cites from Boston.com “The most popular course at Harvard this semester teaches happiness. The final
numbers came in this week: Positive Psychology, a class whose content resembles that of many a self-help book but is
grounded in serious psychological research, has enrolled 855 students, beating even Introductory Economics”.
She says that people perform to optimum, in high trust environments, where they are rewarded for having fun doing what
it is that they love. The role of humour and being good humoured cannot be overlooked, especially in the face of World
Health Organization statistics which cite depression as currently world health burden number four and by 2020 they
predict it will be number two. Armitstead declares that the awards are a tribute to people who suffer with depression
and by 2020 she aspires to convert global pessimism to optimism! > The categories for the awards are :- 1/ sole
operator, 2/ up to 20 staff and 3/ over 20 staff. An overall winner will be selected from these three. Individuals or
businesses can submit an entry based on leadership, team building, advertising, sales and marketing and/or customer
service. Armitstead says the purpose is to encourage and discover the essence of being good humoured and how that
impacts on encounters and builds relationships. It is not necessarily about the most sophisticated application of humour
or the best use of jokes, though these are all part of what it means to be good humoured.
She says “To be good humoured is to be appropriately responsive and to use the effective communication that comes from
that. Entries need to demonstrate the way in which you have either planned or inadvertently affected business outcomes
as a result of a humourous event or strategy.!”
Wade Jackson from the Covert Theatre, Tony Falkenstein from Just Water International and Barbara Plester, PHD Student
studying humour in the workplace for her thesis, will form the Jesting Jury. Application forms are available from http://www.businesstobusiness.co.nz/ and more information and support can be obtained by emailing joyologist@humour-resources.com
Pat Armitstead RGN, Dip Ed, Dip FTM
Honours Graduate Humour-versity
Director Joyology Ltd
Laughingly referred to as The Joyologist
joyologist@humour-resources.com
www.humour-resources.com new web and rebranding 2006