1 March 2006
Dairy Insight faced with deluge of applications
Dairy Insight was hoping for a steady stream of responses to its advertising campaign aimed at promoting dairying as a
career.
Instead, it finds itself dealing with a deluge.
”We couldn’t be happier with the response to date,” Dairy Insight chairman Doug Leader said today.
He said that by the end of the third week of the campaign, the advertising had prompted around 1 700 inquiries.
The campaign is aimed at “career changers’’ rather than those yet to enter the workforce and at raising the profile of
dairying generally.
“The campaign aims to prompt people looking for a better lifestyle for themselves and their families and wanting to
secure a better future, to take a closer look at what the dairy industry has to offer,” Mr Leeder said.
He said those responding to the campaign are being given “plain, unvarnished” facts about the dairy industry. Those keen
to look further are strongly encouraged to “try before they buy” by, where possible, visiting farms to gain first-hand
experience, taking part in careers days and the like.
Surveys of dairy farmers repeatedly show the need to recruit new entrants as being one of the industry’s most pressing
concerns.
And Dairy Farmers of New Zealand chairman Frank Brenmuhl says that as the scope and complexity of dairying increases
year on year, so the skill levels required by the industry grows.
“ Farming operations are getting bigger and incorporate constantly developing technologies.. We need to attract people
who are both skilled and motivated.
“We certainly need this campaign. I’m delighted its proving a success.”
ENDS