Lifestyle websites have appeal
AUCKLAND — 1 FEBRUARY 2006. Below is a ranking of the top sites in the Market Intelligence Lifestyle Category, visited
last week by New Zealanders. The Lifestyle category includes all sites in Market Intelligence which predominantly relate
to a way of life or style of living that reflects the attitudes and values of a person or group.
Last week, everybody.co.nz enjoyed the highest number of repeat visitors in the category, with unique browsers returning
just under 3 times to visit the site. Other sites in this category which don’t feature in this ranking but also achieved
high rates of returning browsers included move2nz.com (2.3 visits per unique browser), ohbaby.co.nz (2.2), and
treasuresbaby.com (2.0).
About Nielsen//NetRatings
Nielsen//NetRatings, formerly RedSheriff in New Zealand, is a global leader in internet media and market research and is
the industry’s premier source for online advertising intelligence with its SiteCensus, Market Intelligence, Netwatch,
AdIntelligence, NetView, and Custom Research services. Covering 70 percent of the world’s Internet usage, the
Nielsen//NetRatings services offer syndicated Internet and digital media research reports and custom-tailored data to
help companies gain valuable insight into their business. Partly owned by international media and information company
VNU, NetRatings, Inc. is a sister company to ACNielsen and Nielsen Media Research. For more information, please visit
www.nielsennetratings. co.nz.
Editor’s Note: Please source all data to Nielsen//NetRatings. Also, please note that these rankings can be customised to
the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions,
visit durations, and demographics of visitors can also be forwarded for incorporation into articles.
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