Planning your next holiday?
AUCKLAND — While most New Zealanders have just recently returned from summer holiday breaks, it would appear that
planning their next holiday is on the agenda. Below is a ranking of the top sites in the Travel Category within Market
Intelligence, visited last week by the domestic market. This category includes many different types of travel sites,
covering a wide variety of travel information sources.
Travel related services are some of the most popular purchases online, and well over 40% of internet users have
investigated products online in this category in the last 2 months. Operators of travel related services were some of
the first to take advantage of the opportunities afforded by eCommerce, and the category continues to grow in
popularity. According to Nielsen//NetRatings Netwatch, the number of regular internet users accessing information about
travel online has increased by 50% over the past year.