Propella and Data Freight join forces
Auckland, 14 November 2005 – Two of Auckland’s longest established software companies, Propella Software and Data
Freight, have joined forces to take on the world.
Propella, which began as Focus Computer Systems but was renamed two years ago after its flagship product, and Data
Freight were coincidentally both established in 1981 – making them real survivors in the fast-paced cut-throat software
Propella develops and markets business management software with “the power to blow any other business management
software out of the water”. Data Freight develops and markets Ulyssys freight forwarding and customs brokerage software
and Colosys warehouse inventory management software.
The companies are headed by good mates Brian Keltie and Robert Wolff. “It’s bringing a lot of things together,” says
Propella managing director Keltie. “We have known each other for 30 years, there is a lot of synergy between our
products and we will expand our knowledgebase by combining our people.”
Under an agreement Data Freight’s five staff will join Propella’s 10 staff in Propella’s offices in Mairangi Bay. Robert
Wolff will become general manager of Propella, which will take on the support contracts and marketing for Ulyssys and
Colosys. Data Freight will become a shell company holding the intellectual property for Ulyssys and Colosys.
Mr Keltie said Data Freight’s software was used by leading freight companies in New Zealand, Australia, Singapore,
Malaysia and the Philippines including Toll Tranz Rail, TNT, Pacific Forum Line, Owens Coolair and Iglo. Propella’s
business management software is used mainly by 60 companies in a wide range of industries including distribution,
manufacturing and retail.
“We already work together on a number of clients and merging into one operating company will open up more opportunities
for Propella, Ulyssys and Colosys in New Zealand and globally.”
Propella has just established an office in Sydney and employed a salesperson there. The company has also recently sold
its software to a Brisbane company.