FOR IMMEDIATE RELEASE
4th November 2005
Nationwide Commercial Radio Audience Measurement Survey 2/2005
The second round of the 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was
released today at noon.
The nationwide audience figures are based on the combination of the thirteen areas surveyed over a six week period
during September and October this year.
Department of Statistics Census 2001 data indicates that there are approximately 2,462,500 people aged ten years and
over in the thirteen main centres used for the Commercial Radio Audience Measurement Survey. Of these 2,462,500 people,
84.8% listen to a commercial radio station at some time during the week. On average, each person aged ten years and over
listens to commercial radio for 19 hours and 22 minutes each week.
The survey, conducted over 6 weeks and sampling 16,832 people aged ten years and over has found that the network with
the most listeners each week is now Newstalk ZB, with 432,700 different people tuning in each week. The Edge network
moves to second placing with 420,200 listeners, followed by Classic Hits network maintaining third placing with 404,300
listeners. The Rock Network moves up to fourth placing this survey round with 348,100 different listeners each week,
followed by the More FM network with 345,000 different listeners each week. Newcomer networks Radio Live and Viva enter
the commercial radio survey with 116,300 and 88,200 listeners respectively.
The network with the highest share of commercial radio listening in New Zealand continues to be the Newstalk ZB network
with a 13.6% share of the commercial radio listening. The second placed network remains Classic Hits with a 10.1% share
of commercial radio listening, followed by The Rock network with a 9.3% share. The Edge network holds onto fourth
placing with a 7.7% share. The increased market coverage of the More FM network now shows a fifth place ranking with
6.8% share of the nation-wide commercial radio listening. Radio Live shows a national share of 2.3% and Viva a result of
1.9% in their first survey.
Breakfast results show the Newstalk ZB network continuing to hold the highest national share, with 17.3% of the
commercial radio breakfast market, followed by the Classic Hits network with a 10.5% share. The More FM network takes
third place with an 8.8% share, followed closely by The Rock network with an 8.3% share at breakfast. Fifth position is
held by The Edge network with a 7.7% share of the nationwide commercial radio breakfast market.
The margin of error on these results is 0.76%
Further details of the survey and results for all subscribing commercial radio stations in each market in the Official
Commercial Radio Audience Measurement Survey can be found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Auckland Commercial Radio Audience Measurement Survey T2/2005
The second round of the Auckland 2005 Commercial Radio Audience Measurement Surveys conducted by Research International
was released today at noon.
Department of Statistics 2001 Census data indicates that there are approximately 908,400 people aged over 10 years in
the Auckland survey area used for the Radio Audience Measurement Survey. Of these 910,100 people, 84.3% listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 3042 people aged 10 years and over has found that Newstalk ZB continues
to have the most listeners each week, with 202,200 different people tuning in each week. Mai FM88.6 retains second place
with 147,900 different listeners each week, followed by Classic Hits 97.4FM moving up to third placing with 126,300
listeners. Today’s Hit Music ZM91.0 moves to fourth position with 101,000 listeners and The Edge gains the fifth
position with 100,200 listeners. Stations launched since the last survey are Viva 98.2FM and Radio Live which achieved
73,800 and 43,900 listeners respectively.
The commercial radio station with the highest market share in Auckland remains Newstalk ZB with a 15.9% share of the
market. Classic Hits 97.4FM remains in second placing with a 9.0% share of commercial radio listening in Auckland,
followed by Mai FM88.6 which moves up into third place with a 7.5% share. Coast moves to fourth placing in the market
this round with a 6.7% share. The Rock takes fifth placing this round with a 5.3% share. Viva 98.2FM enters the market
with a 4.8% share, and Radio Live with a 2.1% share.
Breakfast (Mon-Fri 6am-9am) results show Newstalk ZB continuing to hold the highest share, with 21.6% of the commercial
radio breakfast market, followed by Classic Hits 97.4FM with an 8.9% share. Mai FM 88.6 moves up to third place this
round with a 6.2% share of the breakfast market. The Rock recorded a 5.3% share for fourth place. Today’s Hit Music
ZM91.0 moves to fifth place with a 5.0% share this survey round.
The margin of error on these results is 1.8%
Further details of the survey and results for all subscribing commercial radio stations in the Auckland market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Christchurch Commercial Radio Audience Measurement Survey T2/2005
The second round of the Christchurch 2005 Commercial Radio Audience Measurement Surveys conducted by Research
International was released today at noon.
Department of Statistics Census 2001 data indicates that there are approximately 330,100 people aged over 10 years in
the Christchurch survey area used for the Radio Audience Measurement Survey. Of these 330,100 people, 86.9% listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,523 people aged 10 years and over has found that 89.0 The Edge
continues to have the most listeners each week, with 75,800 different people tuning in each week. 92MoreFM retains
second place with 64,500 different listeners each week, followed by Newstalk ZB at third placing with 62,800 listeners.
The Rock 93.7FM holds onto fourth placing this round with 62,200 listeners and The Breeze maintains fifth place with
52,300 listeners each week. Newcomer Radio Live shows 15,700 different listeners each week.
The commercial radio station with the highest market share in Christchurch continues to be Newstalk ZB with a 16.4%
share of the market, followed by The Rock 93.7FM maintaining second placing with a 13.1% share of commercial radio
listening in Christchurch. The Edge moves up to third place with a 9.5% share, and fourth placing station is 92 More FM
with a 9.3% share. Solid Gold takes fifth place with an 8.9% share of the market. Radio Live reached a market share of
2.8% for its first survey.
Breakfast results show Newstalk ZB retaining the number one position, with 20.9% of the commercial radio breakfast
market, followed by 92MoreFM with a 15.3% share. The Rock moves up to third placing this round with a 10.0% share of the
breakfast market. The Edge moves to fourth placing at breakfast with an 8.8% share followed by The Breeze with 8.5% of
breakfast commercial radio listening.
The margin of error on these results is 2.5%
Further details of the survey and results for all subscribing commercial radio stations in the Christchurch market can
be found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Dunedin Commercial Radio Audience Measurement Survey T2/2005
The second round of the Dunedin 2005 Commercial Radio Audience Measurement Surveys conducted by Research International
was released today at noon.
Department of Statistics Census 2001 data indicates that there are approximately 94,200 people aged over 10 years in the
Dunedin survey area used for the Radio Audience Measurement Survey. Of these 94,200 people, 87.4% listen to a commercial
radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,049 people aged 10 years and over has found that Classic Hits 89.4FM
now has the most listeners each week, with 21,500 different people tuning in. The Rock retains second placing with
20,500 different listeners each week, followed by The Edge moving to third place with 19,200 listeners. More FM and
Newstalk ZB share fourth equal placing this round with 14,100 listeners and Radio Dunedin moves up to fifth placing with
12,900 different listeners each week. Newcomer Radio Live enters the market with 4,700 different listeners each week.
The commercial radio station with the highest market share in Dunedin continues to be Radio Dunedin with a 16.3% share
of the market. The Rock retains second placing, with a 12.6% share of commercial radio listening in Dunedin, followed by
Newstalk ZB moving up to third placing with an 11.8% share. Classic Hits 89.4FM moves to fourth position with a 10.7%
share followed by The Edge maintaining fifth placing in the market with a 9.5% share of commercial radio listening in
Dunedin. Radio Live shows a market share of 2.0% in its first survey.
Breakfast results show Radio Dunedin once again taking the highest share with 16.1% of the commercial radio breakfast
market. Newstalk ZB retains second placing at breakfast with a 15.0% share. Classic Hits 89.4FM moves up to third
placing this round with a 12.5% share of the breakfast market, followed by The Rock moving to fourth placing at
breakfast with a 10.8% share of the commercial radio breakfast market. More FM retains fifth placing at breakfast this
round with a 10.2% share.
The margin of error on these results is 3.0%
Further details of the survey and results for all subscribing commercial radio stations in the Dunedin market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Hawkes Bay Commercial Radio Audience Measurement Survey 2005
The Hawkes Bay 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at 12pm.
Department of Statistics Census Data indicates that there are approximately 102,500 people aged over 10 years in the
Hawkes Bay survey area used for the Radio Audience Measurement Survey. Of these 102,500 people, 87.5% of them listen to
a commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1142 people aged 10 years and over has found that The Edge continues to
have the most listeners each week, with 23,400 different people tuning in each week. Classic Hits 89.5FM retains second
place with 21,800 different listeners each week, followed by The Rock maintaining third place with 21,400 listeners.
Radio Hauraki moves up to fourth place with 16,200 listeners, and Newstalk ZB moves to fifth place with 13,800 different
listeners each per week. Radio Live enters the market with 7,300 different listeners each week.
The commercial radio station with the highest market share in the Hawkes Bay area is now Newstalk ZB with a 13.1% share
of the market. The Rock moves up to second place with a 12.6% share of commercial radio listening in the Hawkes Bay,
followed by The Edge moving to third place with an 11.0% share. Classic Hits 89.5FM moves to fourth place with a 10.5%
share, and Radio Hauraki retains fifth in the market with a 9.0% share of commercial radio listening in the Hawkes Bay.
Radio Live enters the Hawkes Bay market with a 2.6% share of commercial radio listening each week.
Breakfast results show Newstalk ZB once again achieving the highest share, with a 16.2% share of the commercial radio
breakfast market. The Rock moves up to second placing at breakfast with a 12.5% share, followed by Classic Hits 89.5FM
retaining third place with an 11.6% share. The Edge moves to fourth placing this round with an 11.3% share of the
breakfast market. Radio Hauraki moves up to fifth placing at breakfast with an 8.2% share of the commercial radio
breakfast market.
The margin of error on these results is 2.9%
Further details of the survey and results for all subscribing commercial radio stations in the Hawkes Bay market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4TH November 2005
Manawatu Commercial Radio Audience Measurement Survey 2005
The Manawatu 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at noon.
Department of Statistics Census Data indicates that there are approximately 94,900 people aged over 10 years in the
Manawatu survey area used for the Radio Audience Measurement Survey. Of these 94,900 people, 84.9% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1029 people aged 10 years and over has found that More FM has the most
listeners, with 25,000 different people tuning in each week. The Edge retains second place with 22,800 different
listeners each week, followed by The Rock who move up to third place with 17,900 listeners. Classic Hits 97.8ZAFM moves
to fourth place this round with 15,900 listeners and Solid Gold retains fifth place with 13,700 different listeners each
week. Newcomers Radio Live and Coast show 8,700 and 5,700 listeners respectively.
The commercial radio station with the highest market share in the Manawatu is More FM with a 14.8% share of the market.
The Rock moves up to second place with a 13.7% share of commercial radio listening in Manawatu, followed by Classic Hits
97.8ZAFM with a 10.2% share. Newstalk ZB moves up to fourth place this round with a 9.4% share and The Edge moves to
fifth in the market with a 9.1% share of commercial radio listening in the Manawatu. Coast shows 4.3% and Radio Live a
4.1% market share result in their first survey in the Manawatu.
Breakfast results show More FM holding the highest share, with a 16.5% of the Manawatu commercial radio breakfast
market. Newstalk ZB moves up to second placing at breakfast with an 11.0% share, closely followed by The Rock with a
10.7% share. The Edge and The Breeze also follow closely this round with a 9.5% and 9.4% share respectively of the
Manawatu commercial radio breakfast market.
The margin of error on these results is 3.1%
Further details of the survey and results for all subscribing commercial radio stations in the Manawatu market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Nelson Commercial Radio Audience Measurement Survey 2005
The Nelson 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at
12 midday.
Department of Statistics Census Data indicates that there are approximately 46,400 people aged over 10 years in the
Nelson survey area used for the Radio Audience Measurement Survey. Of these 46,400 people, 85.1% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 808 people aged 10 years and over has found that The Edge continues to
have the most listeners each week, with 14,300 different people tuning in each week. Classic Hits moves up to second
place with 11,700 different listeners each week, followed by Nelson’s More FM with 10,900 listeners, and The Rock with
10,300 listeners. Newstalk ZB secures fifth place this round with 6,400 different listeners each week. Newcomer Radio
Live enters the market with 2,300 different listeners each week.
The commercial radio station with the highest market share in Nelson is now The Rock with an 18.4% share of the market.
Classic Hits moves up to second place with a 16.0% share of commercial radio listening in Nelson, followed by The Edge
with a 14.7% share, and Nelson’s More FM with a 13.8% share. Newstalk ZB takes fifth position in the market with a 10.4%
share of commercial radio listening in Nelson. Radio Live enters the market with a 3.6% share of the market.
Breakfast results show Nelson’s More FM and Classic Hits sharing first-equal position, with 16.9% each of the commercial
radio breakfast market. The Rock moves up to second place at breakfast with a 15.7% share, followed by The Edge
retaining third position with a 14.8% share. Newstalk ZB holds onto fourth placing this round with a 13.0% share of the
breakfast market. Solid Gold ranks fifth placing at breakfast with a 7.5% share of the commercial radio breakfast
market.
The margin of error on these results is 3.5%
Further details of the survey and results for all subscribing commercial radio stations in the Nelson market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Northland Commercial Radio Audience Measurement Survey 2005
The Northland 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at noon.
Department of Statistics Census Data indicates that there are approximately 95,400 people aged over 10 years in the
Northland survey area used for the Radio Audience Measurement Survey. Of these 95,400 people, 85.3% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1067 people aged 10 years and over has found that More FM has the most
listeners each week, with 23,800 different people tuning in each week. Classic Hits Northland moves up to second place
with 18,300 different listeners each week, followed by The Edge at third place with 17,900 listeners. Radio Hauraki
retains fourth place with 17,100 listeners, and Newstalk ZB moves up to fifth placing with 13,700 different listeners
each week.
The commercial radio station with the highest market share in the Northland area is More FM with a 15.5% share of the
market. Newstalk ZB moves up to second placing with a 14.7% share of commercial radio listening in Northland, followed
by Radio Hauraki at third place with a 13.0% share. Classic Hits Northland moves to fourth place with an 11.8% share and
The Edge retains fifth in the market with a 9.0% share of commercial radio listening in Northland.
Breakfast results show More FM gaining highest share, with a 20.3% share of the commercial radio breakfast market.
Newstalk ZB moves up to second place at breakfast with a 15.9% share, followed by Classic Hits Northland moving up to
third place with a 12.6% share. Radio Hauraki follows at fourth placing with an 10.3% share of the breakfast market. The
Edge moves to fifth placing at breakfast with a 9.5% share of the commercial radio breakfast market.
The margin of error on these results is 3.0%
Further details of the survey and results for all subscribing commercial radio stations in the Northland market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Rotorua Commercial Radio Audience Measurement Survey 2005
The Rotorua 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today at
noon.
Department of Statistics Census Data indicates that there are approximately 43,700 people aged over 10 years in the
Rotorua survey area used for the Radio Audience Measurement Survey. Of these 43,700 people, 82.7% listen to a commercial
radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 807 people aged 10 years and over has found that The Edge continues to
have the most listeners with 10,800 different people tuning in each week. Classic Hits 97.5FM retains second place with
9,800 different listeners each week, followed by Mai FM 96.7 with 9,600 listeners. The Rock moves up to fourth placing
this round with 7,100 listeners, and More FM takes fifth place with 5,800 different listeners each week. Newcomer Radio
Live enter the market with 2,600 different listeners each week.
The commercial radio station with the highest market share in the Rotorua remains Classic Hits 97.5FM with a 16.9% share
of the market. Mai FM96.7 moves up to second place with a 13.7% share of commercial radio listening in Rotorua, followed
by The Rock moving up to third place with a 12.3% share. The Edge moves to fourth place with a 10.2% share and Radio
Hauraki takes fifth place in the market with a 7.5% share of commercial radio listening in Rotorua. Radio Live hold a
3.6% share of the market in its first survey.
Breakfast results show Classic Hits 97.5FM maintaining the highest share, with a 21.5% share of the commercial radio
breakfast market, followed by The Edge with a 13.8% share. Mai FM96.7 moves up to third place with a 9.7% share,
followed by The Rock maintaining fourth place with a 9.6% share of the breakfast market. Fifth place at breakfast with
an 8.3% share of the commercial radio breakfast market is taken by More FM.
The margin of error on these results is 3.5%
Further details of the survey and results for all subscribing commercial radio stations in the Rotorua market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Southland Commercial Radio Audience Measurement Survey 2005
The Southland 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at noon.
Department of Statistics Census Data indicates that there are approximately 64,900 people aged over 10 years in the
Southland survey area used for the Radio Audience Measurement Survey. Of these 64,900 people, 89.2% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1270 people aged 10 years and over has found that The Edge now has the
most listeners each week, with 15,300 different people tuning in. Classic Hits 98.8ZAFM moves to second placing this
round with 15,000 people tuning in each week. More FM moves into third place with 13,200 different listeners each week,
followed by Radio Hauraki with 11,500 listeners and Hokonui Gold with 11,300 listeners. New to the market, Radio Live
enters with 4,300 in its first survey.
The commercial radio station with the highest market share in Southland remains Classic Hits 98.8ZAFM with a 13.4% share
of the market. The second placed station continues to be Radio Hauraki with an 11.7% share of commercial radio listening
in Southland, followed by The Edge with a 10.7% share. Hokonui Gold follows closely at fourth placing with a 10.0% share
of commercial radio listening in Southland, with fifth place taken by More FM with a 9.8% share. Radio Live achieved a
3.9% share of commercial radio listening.
Breakfast results show Classic Hits 98.8ZAFM continuing to hold the highest share, with 18.0% of the commercial radio
breakfast market. More FM takes second place at breakfast with an 11.4% share. The Edge moves up to third place with a
10.3% share of the breakfast market. Newstalk ZB moves to fourth placing at breakfast with a 10.0% share. Radio Hauraki
takes fifth position at breakfast with an 8.9% share of the market.
The margin of error on these results is 2.8%
Further details of the survey and results for all subscribing commercial radio stations in the Southland market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Taranaki Commercial Radio Audience Measurement Survey 2005
The Taranaki 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at noon.
Department of Statistics Census Data indicates that there are approximately 85,400 people aged over 10 years in the
Taranaki survey area used for the Radio Audience Measurement Survey. Of these 85,400 people, 79.7% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1252 people aged 10 years and over has found that The Edge continues to
have the most listeners each week, with 21,000 different people tuning in. Classic Hits 90FM retains second place with
18,800 different listeners each week, followed by More FM at third place with 15,500 listeners. The Rock holds onto
fourth place with 14,600 listeners and Newstalk ZB stays at fifth place with 12,000 different listeners each week in
Taranaki. Newcomers Coast and Radio Live show audience sizes of 4,100 and 2,700 listeners respectively.
The commercial radio station with the highest market share in the Taranaki area is now The Edge with a 15.9% share of
the market. The Rock moves up to second place with a 15.2% share of commercial radio listening in Taranaki, closely
followed by Classic Hits 90FM maintaining third place with a 15.0% share. Newstalk ZB moves to fourth place this round
with a 12.1% share and moving into fifth in the market is More FM with an 11.7% share of commercial radio listening in
the Taranaki. Coast and Radio Live enter the market with shares of 3.1% and 1.3% respectively.
Breakfast results show Classic Hits gaining the highest share this round, with a 17.5% share of the commercial radio
breakfast market. The Edge moves up to second placing at breakfast with a 16.6% share, closely followed by Newstalk ZB
at third place with a 16.4% share. The Rock maintains fourth placing this round with a 13.6% share of the breakfast
market. More FM moves into fifth placing at breakfast with an 12.1% share of the commercial radio breakfast market in
Taranaki.
The margin of error on these results is 2.8%
Further details of the survey and results for all subscribing commercial radio stations in the Taranaki market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Tauranga Commercial Radio Audience Measurement Survey 2005
The Tauranga 2005 Commercial Radio Audience Measurement Surveys conducted by Research International was released today
at noon.
Department of Statistics Census Data indicates that there are approximately 120,200 people aged over 10 years in the
Tauranga survey area used for the Radio Audience Measurement Survey. Of these 120,200 people, 89.0% of them listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,025 people aged 10 years and over has found that Classic Hits 95BOPFM
continues to have the most listeners each week, with 28,700 different people tuning in. The Edge retains second place
with 22,700 different listeners each week, followed by The Rock moving up to third place with 19,400 listeners. Today’s
Hit Music ZM 89.8 moves fourth placing this round with 19,200 listeners and Newstalk ZB moves up to fifth place with
18,800 different listeners each week. Newcomer Radio Live enters the market with 9,200 different listeners each week.
The commercial radio station with the highest market share in the Tauranga area continues to be Classic Hits 95BOPFM
with a 16.0% share of the market. Newstalk ZB moves up to second place with an 11.9% share of commercial radio listening
in Tauranga, followed by The Rock at third place with a 10.2% share. The Edge remains at fourth place with a 7.7% share
and Radio Hauraki moves up to fifth in the market with a 7.2% share of commercial radio listening in Tauranga. Radio
Live shows a 3.8% share of the market for its first survey.
Breakfast results show Classic Hits 95BOPFM gaining highest share again this year, with a 19.9% share of the commercial
radio breakfast market. Newstalk ZB retains second place at breakfast with a 15.2% share, followed by The Rock holding
onto third place with a 10.1% share. The Edge maintains fourth place this round with a 7.7% share of the breakfast
market. More FM enters the market at fifth placing at breakfast with a 5.8% share of the commercial radio breakfast
market.
The margin of error on these results is 3.1%
Further details of the survey and results for all subscribing commercial radio stations in the Tauranga market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Waikato Commercial Radio Audience Measurement Survey T2/2005
The second round of the Waikato 2005 Commercial Radio Audience Measurement Surveys conducted by Research International
was released today at noon.
Department of Statistics Census 2001 data indicates that there are approximately 186,300 people aged over 10 years in
the Waikato survey area used for the Radio Audience Measurement Survey. Of these 186,300 people, 85.1% listen to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,265 people aged 10 years and over has found that 97.8 The Edge
continues to have the most listeners each week, with 44,800 different people tuning in each week. The Rock moves up to
second placing with 38,600 different listeners each week, followed by Classic Hits 98.6ZHFM in third placing with 38,000
listeners. ZM89.8 retains fourth placing this survey round with 34,500 listeners and Radio Hauraki stays in fifth place
with 23,100 different listeners each week. Newcomer Radio Live registered 4,700 listeners each week.
The commercial radio station with the highest market share in Waikato is now The Rock with a 16.5% share of the market.
The second placed station is Classic Hits 98.6ZHFM with a 13.2% share of commercial radio listening in Waikato, followed
by The Edge with an 11.0% share. Radio Hauraki retains fourth place with a 9.6% share, closely followed by ZM89.8 at
fifth in the market with a 9.3% share of commercial radio listening in Waikato. Radio Live achieved a 1.0% share of the
Waikato market in its first survey.
Breakfast results show Classic Hits 98.6ZAFM continuing to hold the highest share, with 14.8% of the commercial radio
breakfast market. The Rock moves up to second placing with a 14.0% share, followed by The Edge with a 12.3% share of the
breakfast market. ZM89.8 retains fourth place at breakfast with a 10.0% share and Newstalk ZB moves up to fifth position
with an 8.8% share of the commercial radio breakfast market.
The margin of error on these results is 2.8%
Further details of the survey and results for all subscribing commercial radio stations in the Waikato market can be
found at www.radios.co.nz
FOR IMMEDIATE RELEASE
4th November 2005
Wellington Commercial Radio Audience Measurement Survey T2/2005
The second round of the Wellington 2005 Commercial Radio Audience Measurement Surveys conducted by Research
International was released today at noon.
Department of Statistics 2001 Census Data indicates that there are approximately 290,100 people aged over 10 years in
the Wellington survey area used for the Radio Audience Measurement Survey. Of these 290,100 people, 80.6% listened to a
commercial radio station at some time during the week.
The survey, conducted over 6 weeks and sampling 1,544 people aged 10 years and over has found that Today’s Hit Music
ZM90.3 & 93.5 continues to have the most listeners each week, with 64,000 different people tuning in each week. The Breeze
remains in second place with 58,100 different listeners each week, followed by More FM moving up to third place with
43,900 listeners. Classic Hits 90FM and Newstalk ZB gain fourth-equal placing with 42,900 listeners each, followed by
The Edge in fifth placing this round with 32,100 listeners each week.
The commercial radio station with the highest market share in Wellington this round is now The Breeze with a 16.3% share
of the market. Today’s Hit Music ZM90.3 & 95.3 moves to second place with a 14.3% share of commercial radio listening in Wellington, followed by Newstalk ZB with
a 14.0% share. Fourth placing is shared equally by The Rock and classic Hits 90FM with a 6.7% share each. More FM moves
into fifth place with a 6.3% share of commercial radio listening in Wellington.
Breakfast results show no change in the rankings with Today's Hit Music ZM 90.9 & 93.5 continuing to hold the highest share, with 18.8% of the commercial radio breakfast market. Newstalk ZB at second
place has a 16.1% share followed by The Breeze with 14.6%. More FM maintains fourth place at breakfast with an 8.6%
share, and The Rock 96.3FM in fifth position with a 6.3% share of commercial radio listening in Wellington during
breakfast.
The margin of error on these results is 2.5%
Further details of the survey and results for all subscribing commercial radio stations in the Wellington market can be
found at www.radios.co.nz