Friday 4 November 2005
For Immediate Release
Real Estate Helps Trade Me Pass XTRA
A recent expansion into real estate has helped Trade Me overtake XTRA to become the most visited site in the country
according to figures released today.
This is the first time XTRA has lost the #1 spot since Nielsen tracking began.
The latest Nielsen//Netrating figures show that in October www.trademe.co.nz had 2,039,141 domestic unique visitors,
wheareas www.xtramsn.co.nz had 1,939,521.
No other New Zealand site exceeds 1 million unique visitors per month. Trade Me also has the longest average visit
length in the top 10 with an average visit length of 13mins 34 secs. Originally targeting the secondhand market, now
over 40% of goods on Trade Me are new.
“We’re stoked that a small Wellington company has been able to overtake a long list of million and billion dollar
companies to become the website of choice for New Zealanders,” said Trade Me founder Sam Morgan.
“It’s also pretty humbling that so many Kiwis have chosen to hang out at Trade Me and use it to buy and sell their
stuff. We do no advertising so our growth is all due to word of mouth.”
“We’d been tracking XTRA pretty closely for a number of months but the huge growth in real estate since its launch in
June helped us jump into the #1 spot.”
“We’d like to say a big thank you to our 1.2 million members. We’ll keep on working at delivering easier and cheaper
ways for them to buy and sell their stuff.”
The Nielsen//Netrating figures for the top 10 websites in New Zealand in October 2005 are listed below.
ENDS
NZ Website October
Ranking
Unique
Visitors Average
Visit Length
www.trademe.co.nz 1 2,039,143 13.34 mins
www.xtramsn.co.nz 2 1,939,521 1.50 mins
www.xtra.co.nz 3 655,794 3.51 mins
www.nzherald.co.nz 4 557,983 5.02 mins
www.stuff.co.nz 5 487,419 3.38 mins
www.whitepages.co.nz 6 442,181 3.07 mins
www.westpac.co.nz 7 417,677 55sec
www.airnewzealand.co.nz 8 403,966 5.54mins
www.asbbank.co.nz 9 380,768 1.01mins
www.tvnz.co.nz 10 377,510 3.49mins