GO Holidays Joins New Zealand’s Largest Travel Group
Auckland, 13 October, 2005. New Zealand’s largest independent travel wholesaler, GO Holidays has been added to the
business portfolio of Gullivers Travel Group in an acquisition by Gullivers Travel Group of GO Holidays parent company
Pacific International Limited.
Established 27 years ago, GO Holidays has serviced the New Zealand travel trade from its unique position as a truly
independent travel wholesaler. GO Holidays chief executive officer, Sarah Hunter says “GO has always held a unique
position in the New Zealand market with both the public and the travel trade.”
Mrs Hunter believes that this has no doubt proved to be an attractive proposition to the Gullivers Travel Group as it is
with all business sectors that GO currently operates in.
“With an annual sales turnover of just over NZ$230m GO Holidays specialises in leisure holidays around the world, sports
tours, incentive and group travel. GO Holidays has also been a champion of the New Zealand traveller by being the first
travel company to offer an all inclusive pricing policy which remains today and has been followed by many other
companies.”
Mrs Hunter says that whilst GO has always enjoyed excellent supplier relationships there can be no doubting the added
purchasing power provided by the combined strength of being part of the Gullivers Travel Group.
GO Holidays will continue to operate under its own brands from its Victoria Street premises and retain its current
distribution channels whilst maximising revenue opportunities for the group.
Mrs Hunter adds that she expects the unique family culture of GO Holidays to remain with their loyal staff of around 230
employees whilst enjoying the business synergies that will come with belonging to the Gullivers Travel Group of
companies.
ENDS