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Trade Me Success Secrets
By Michael Carney
Learn how to buy better and make more money on New Zealand’s most popular auction website.
‘Trade Me Success Secrets is a great resource for traders … it includes a tremendous amount of research and effort. It
covers everything you need to know about the website – for getting started through to growing your own thriving Trade Me
Sam Morgan, Trade Me Founder and General Manager
At just six-years old, more than a million kiwis buy and sell on Trade Me and there’s 50,000 new members joining every
month. There’s a sale made every two seconds on the giant auction website which is spawning thousands of new home-based
and small business operators.
Whether you’re a casual buyer looking for a bargain, or an entrepreneur keen to make serious money on Trade Me – this is
the book for you.
Trade Me Success Secrets is a simple to follow, very comprehensive guide to being a better trader.
For buyers, Michael shares his extensive knowledge to give you the winning edge – like:
Look for listings with poor images or no images at all. Many people won’t bid on such auctions but if you do your
homework diligently and are dealing with a seller who has achieved a reasonable number of 100 percent positive feedbacks
it could be worth the risk – and you won’t have much competition.
Be a night owl or an early-bird. Trade Me operates 24/7 and some sellers add new listings that will close either very
late at night or very early in the morning, when few buyers are around to indulge in a last-minute bidding war. Set your
alarm clock and you could score a tasty worm at a rock bottom price.
For sellers – the book highlights a number of winning tips like:
The best 45 cent investment you’ll ever make is Trade Me’s Gallery promotional option, which pays for a photo to
accompany your listing headline wherever it appears on the site. Such listings get 80 percent more bids.
The headline is the single most important part of your Trade Me listing and must include the right keywords, pricing
information and a benefit or offer for potential purchasers
You’ll be remembered by your customers for what you do after the auction. They want just three things: instant
gratification; fast, clear communications; and to get what they were promised.
Trade Me Success Secrets has real-life case studies from dozens of successful buyers and sellers. A number of these
entrepreneurs are available for interview.
Did you know over 500 people now make a living from buying and selling on Trade Me? At least one of these traders is set
to turn over one million dollars this year.
Trade Me Success Secrets covers bidding strategies, behaviour and pitfalls for buyers, safe ways to trade to avoid being
ripped off, how to search the thousands of listings for just what you want. It covers the selling process, tips to get
your auction noticed and boost bidding, products to sell (and not to sell), legal obligations and mine fields, getting
the product to the buyer, promoting and managing your Trade Me business, 101 products to start selling on Trade Me, and
Author, Michael Carney was online in 1987 before most people knew the world-wide-web existed. He is a veteran marketer
who works for an Auckland advertising agency. His reputation for being technologically savvy and for pushing the edge
comes to the fore in his first book, Trade Me Success Secrets.
‘I was inspired to write the book when I saw the sheer numbers of Kiwis visiting Trade Me. Many of them are new to the
world of online auctions and need guidance on how to get the best out of Trade Me.’
A former playwright and advertising copywriter, Michael is married to Celia and they have two school-age sons.
Trade Me Success Secrets by Michael Carney is an Activity Press paperback published in November priced at $34.95.