30 September 2005
Clemenger BBDO re-appointed
Land Transport NZ has re-appointed Clemenger BBDO as its advertising agency, following a pitch process involving four
short-listed agencies.
Land Transport NZ Advertising Manager Rachel Prince said Clemenger BBDO has worked on the Road Safety advertising
campaign for six years.
“The pitch process demonstrated that they are able to continue delivering fresh ideas and an innovative approach to a
complex social marketing account.”
“We look forward to more outstanding work in the future.”
Land Transport allocates $9.5 million per annum to the road safety advertising campaign.
Contract negotiations will now get underway with Clemenger BBDO.
ENDS