Media Release
New Zealand chooses Wotif.com!
Status confirmed as the most popular website within Travel - Destinations & Accommodation category
Auckland – 2 August 2005, Wotif.com ( www.wotif.com ), New Zealand’s leading last-minute accommodation website, is proud
to announce that it has ranked as the number one visited site in the ‘Travel –Destinations and Accommodation’ category
according to leading Internet intelligence service Hitwise*.
The number one ranking is based on ‘user visits’ to the site for the quarter ending June 2005 measured against other New
Zealand websites within the category, and has qualified Wotif.com for a Hitwise No.1 Award.
Tania Witheford, Wotif.com New Zealand Manager commented, “We are delighted to receive this third-party confirmation of
our position in the New Zealand online travel industry in what is a highly competitive market. This announcement
consolidates our positioning and correlates with our unprecedented growth in bookings, new users and product inventory
we have experienced during the first half of 2005”.
“Time-poor Internet-savvy customers are demanding superior customer service, product diversity and price transparency.
This recognition by Hitwise shows that Wotif.com is continually – and successfully –meeting customer demand, while
Wotif.com’s brand recognition and quality of service continues to strengthen”.
Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160+
industries. Hitwise collects Internet usage information via a combination of ISP data partnerships. Each quarter Hitwise
recognises the top 10 websites across each category it monitors.
ENDS
*For more information about Hitwise go to www.hitwise.com
About Wotif.com
Founded in 2000, Wotif.com ( www.wotif.com ) is New Zealand’s leading last-minute accommodation website and the global
specialist in its field. Its easy-to-use booking engine offers travellers value for money by selling rooms at the last
minute at competitive rates. Wotif.com’s portfolio includes over 6000 hotels, motels, serviced apartments, resorts,
guesthouses and bed & breakfasts worldwide.
Wotif.com’s office is located in Auckland and its properties can be booked online or through its Customer Service
Centre, which provides superior and personable assistance 24 hours a day, 7 days a week, from its Australian
headquarters. International offices of Wotif.com are based in Canada, Singapore and the United Kingdom.