PRESS RELEASE
FOR IMMEDIATE RELEASE
Prepare has Potential to Save Lives
Auckland, June 7th , 2005 – Prepare.co.nz, an online emergency and survival supplies retailer is launched with
confidence in helping prepare New Zealanders for any natural disasters.
Numerous recent earthquakes and flooding around the country serve as a timely reminder for each New Zealander to
consider how prepared they are for the ‘big one’. The devastating effect from the Asian Tsunami has hit the world with
the realisation that this can happen anywhere, anytime and without sufficient warning. Since 1846 over 860 New
Zealanders have perished due to floods, earthquakes, volcanic eruptions and cyclones and thousands of people have been
affected. Although no one can prevent a natural disaster from occurring, precautions can be taken to minimise its
impact. Bring prepared means being able to respond better to an emergency situation.
Prepare.co.nz co-founder Brian Farrelly urges all people to equip their home, office and car with an emergency survival
kit containing enough food, water and supplies for up to 3-days without assistance. This is vital to ensure aid is close
by when you need it. “It’s peace of mind” Mr. Farrelly says. “It’s simply protecting yourself and your family with the
right tools to increase your chance of survival in an emergency situation. We hope no one will ever need to use their
survival kit, however as we have learnt from our past New Zealand is not exempt from Natural Disasters.”
The team’s web site www.prepare.co.nz specializes in an extensive range of products and kits to suit individual needs.
It also provides helpful safety information on preparing for and surviving natural disasters.
Contact: Prepare Limited
PO Box 105-940 Auckland
Phone – 0800 PREPARE
Fax – 09 3608382
info@prepare.co.nz
ENDS